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The NexGen n5 storage systems get their performance from the company's dynamic data placement technology which brings new data into the PCIe solid state tier and then moves part to spinning disk, McCall said.
"Dynamic data placement tracks application performance," he said. "When you set up a volume, it includes setting up how fast the user wants an app to go. As the app runs, our technology track the actual performance and adjusts which data tier it uses. It's like pressing or letting up on the gas pedal in a car to maintain speed."
Dynamic data placement carves up the n5 storage systems by an application's performance as well as by its capacity, McCall said. "So customers know their apps will run just like they specified," he said.
NexGen has a strong channel focus, and is working with a limited number of solution providers per sales region to avoid saturation of the channel, McCall said. The company currently has one distributor, Annapolis Junction, Md.-based Promark Technology. NexGen is already ahead of its plan to recruit 50 North American channel partners to its Profit Advantage Insight and Deals (PAID) program, he said.
NexGen's n5 series of storage systems offers customers a very nice quality of service, said Frank Leonard, managing partner at Leonard-McDowell, a Zionsville, Ind.-based solution provider and partner to several smaller startup storage companies including NexGen.
"NexGen offers the ability to customize performance based on the application," Leonard said. "So if it's a critical application, we can make sure it gets critical performance when it's needed. It's a real nice differentiator."
Leonard said NexGen has also turned out to be a very good channel-focused vendor partner. "They've helped out a lot in working with our customers, and recently sponsored us at the VMware Users Group meeting in Indianapolis."
It is not always easy to talk to customers about technology from relatively new companies like NexGen, Leonard said.
"It can be a challenge to get customers to embrace their strategy," he said. "But once we get a customer win, the customer is satisfied."