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By embedding Avamar Virtual Edition into vSphere, VMware customers will be able to back up 2 TBs of data at no charge, potentially impacting a part of the business of such VMware data protection partners as Symantec and Veeam, according to channel sources.
However, one solution provider said, the direct impact on those technology partners could possibly be limited due to the fact that they know they need to innovate anyway to compete in the market.
"Companies like VMware, Citrix, and Microsoft, all the platform companies, have to evolve their platforms," the solution provider said. "To do so, they need to keep their partners informed. Veeam, Symantec, and others probably got advance notice, so they know they need to build better technology. They can't rest on their laurels. They need to innovate."
Other potential limits to the impact include the fact that business users who are satisfied with existing data protection technologies may not want to switch to EMC Avamar. Also, one solution provider said, vSphere 5.1 has 200-plus new features, making it difficult for customers to try them all.
EMC declined to comment on this story. VMware did not respond to requests for more information.