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"This creates an incompatible infrastructure," Crenshaw said. "Acronis has the technology to allow customers to get to their data regardless of where it is stored. It allows users' demand for simplicity to be managed by their companies' IT departments."
For example, he said, think of a company with physical and virtual servers and cloud storage that suddenly needs to call up from a server data created two years ago for litigation purposes. "The ability to pull that data up is important," he said. "The ability to move data between incompatible environments is what Acronis does."
Those capabilities were recently enhanced with Acronis' acquisition earlier this month of GroupLogic, a developer of software that enables secure file sharing, synchronization and collaboration both at the enterprise and at the mobile device level.
"GroupLogic allows access to data from multiple devices," Crenshaw said. "Customers need secure, remote access to their data, so it's a logical extension for Acronis. The GroupLogic technology is a way for resellers to offer something like Dropbox while knowing that the data is secure and is backed up."
Acronis has been successful in building an A-Team, including its hiring of Crenshaw, said Jason Schuerhoff, vice president of sales at Sublime Solution, a Londonderry, N.H.-based solution provider whose primary vendor partners are VMware and Acronis.
Sublime Solution has worked with Acronis since Sublime's founding nearly five years ago, and has built several offerings including a disaster recovery practice around the vendor's technology, Schuerhoff said.
"I've been growing with this company through the bumps and bruises of acquisitions and management changes," he said. "But they recently brought in a new head of sales as well as a new architecture team which really understands this business. With the new team, Acronis has the direction to move upstream with a single piece of glass to manage technology in the cloud."