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Nakivo, a startup developer of cloud storage technology, has entered the market with a cloud storage technology that takes advantage of Amazon Web Services to provide the capacity to protect VMware virtual machines and their data.
Nakivo Backup & Replication provides customers and their channel partners with the ability to back up VMware virtual machines and their data to the Amazon Cloud within 10 minutes from when installation starts, all at half the price of competitive offerings, said Sergei Serdyuk, director of product management at the Campbell, Calif.-based vendor.
Nakivo is targeting traditional solution providers in the SMB market looking for a way to help customers move backup data to the cloud, Serdyuk said.
"One of our mantras is simplicity," he said. "For backup in the Windows environment, it takes two clicks in 30 seconds to get installed. Customers can be doing backup jobs within 10 minutes. And, you don't need any manuals."
Serdyuk, citing the most recent semi-annual IDC Digital Universe study, said that the next decade will see a 50 times growth in data and a 75 times growth in the number of files stored but only a 1.5 times growth in the number of personnel to handle that growth. He also said that Gartner predicts a 500 percent growth in the number of virtual machines needing protection by 2015 compared to today.
"That means there will be much more data, many more virtual machines, with far fewer people," he said.
Nakivo is looking to make it easier for channel partners to help customers manage that growth by taking advantage of storage clouds, Serdyuk said.
Nakivo Backup & Replication automatically backs up virtual machines data to Amazon Web Services for about 10 cents per GB per month for the cost of the service, he said. "This is a starting point for us," he said. "Technically, we can integrate with Google Cloud and Rackspace."
The technology does not protect data in physical machines, he said.
The Nakivo software to manage the cloud storage data protection capabilities is available in two versions. The Essentials Edition, which works with VMware Essentials Edition, costs $199 per socket, but like the VMware technology, it is limited to six sockets. The Pro Edition, with no limit in the number of sockets, costs $399 per socket.