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Oussama El-Hilali, senior vice president of engineering at Carbonite, said another attraction of Zmanda is the fact that Amanda is the most popular cloud backup application for the open-source MySQL database, which in turn is the most popular database offering in the small business market.
"Look at the MySQL website, and you'll see only one company listed for backups, and that's Zmanda," El-Hilali said. "It also works with Exchange, SQL, Postgres, SharePoint and others. All these have agents for plug-ins to the cloud through Zmanda."
Carbonite's Friend said that small businesses have been relying too long on tape for backups and that tape has become unreliable and expensive.
"Small businesses want to do for servers what they can do for their PCs and mobile devices," he said. "And if you go to Google and do a search on 'cloud backup,' Zmanda comes up No. 1 in the list. That's because they've been doing it the longest. And that's how we found these guys."
Carbonite is paying $14.75 million for Zmanda, a price that does not include the $1 million in cash currently held by Zmanda. The deal is expected to close in a few days, Friend said.
"On the day it closes, when someone calls and says, 'We have 15 PCs and two servers,' we'll be able to take care of them," he said.
Both Persistent and Carbonite see this week's three cloud storage acquisitions as a part of the maturation of this part of the IT business, but for different reasons.
Doyenz's Tiwary said that any market with a lot of small players will eventually consolidate, and that the key question becomes what actually results from the consolidation.
"Doyenz's success is in disaster recovery-as-a-service," Tiwary said. "This distinguishes us from other providers. So for Doyenz, it's not about pure consolidation. It's about taking us to the next level."
Rajagopalan of Persistent said there is a much wider market for disaster recovery as a service than has been tapped so far.
"SMBs and MSPs are a big market," he said. "But this is also exploding in the data center. We feel disaster recovery in the data center is more complex than it has to be. Persistent has the potential to expand this business geographically, as we are worldwide and can take the technology to a wider base. And, we can take it to more MSPs."