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With Syncplicity, there are no extra steps. "We don't force customers to change the way the organize their information," Patel said. "If customers have a certain way of organizing things, it doesn't need to change."
The end result of that technology is a solution that provides Dropbox-like file sharing and synchronization capabilities with full control of enterprise-level data security, said Jamie Shepard, regional vice president for the Northeast and principal at Lumenate, a Dallas-based solution provider and EMC partner.
Indeed, customers who adopt Syncplicity will also no longer need EMC's Mozy cloud backup solution for their business, Shepard said.
"Syncplicity has the same functions of Dropbox and Mozy," he said. "I can send my folders to Syncplicity and give access to certain people or to no one at all. Other users can download my files and change them, and the changes get synchronized with the cloud.
"With Syncplicity, I as an administrator can control who does what with what data," Shepard said. "Dropbox has no console to manage the control. Mozy does, but doesn't provide near the control of Syncplicity."
EMC developed the new solution to give CIOs the ability to directly control how data is made available to multiple users, said Sam Grocott, vice president of product management and marketing for EMC Isilon.
"The CIO's ability to take control of data leaking to third-party providers is a major concern, especially data from traditional data shares on corporate infrastructures," Grocott said. "Isilon provides access to files while making sure their data is secure."
Grocott said file sharing is a rapidly changing emerging market, one ideal for solution providers.
"There is an opportunity for channel partners to take the lead on this," he said. "And there's an opportunity to add other products and services and to sell a larger solution stack. Most important, this gets channel partners ahead of the game in file-sharing services."
PUBLISHED JAN. 15, 2013