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For business users, including those in the medical market, Syncplicity is a safer and better alternative to offerings that sprang from the consumer market, Lumenate's Shepard said.
"As an administrator with Syncplicity, I have my own GUI," he said. "I can control what folders are copied to Syncplicity, and control what folders and files can be downloaded. And I can also create my own internal dropbox without the need to go to a cloud."
Box's O'Brien said the company offers strong security for its file sharing software, and it has been accepted for use by over 150,000 businesses, including hundreds of healthcare customers.
She also said a focus on the cloud is needed to move the healthcare file sharing business forward.
"If you are looking at hybrid solutions, you are only postponing the inevitable as customers better learn the benefits of the cloud," she said. "I don't see anything else holding us back. We're just at the tip of the iceberg."
Box's Krasner said the company has been working with mobile-first developers of healthcare applications. "There is a lot of disruption going on here," she said. "Businesses are serving up health records on mobile devices."