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H.A. Services' road map also includes the building of an EMC-based storage infrastructure, possibly one based on the joint EMC-Cisco VSPEX reference architecture, by year-end, H.A. Services' Black said.

The infrastructure is owned by H.A. Services, Black said. "We're not reselling an Amazon or other cloud solution. This is great for companies looking for a true SLA [service-level agreement] they can't get from a public cloud."

Sometime next year, H.A. Services also plans to replicate its infrastructure in Denver and somewhere in Texas, perhaps in Austin, he said.

One of the big advantages of setting up a separate company to handle customers' replication services is that it significantly cuts the time to market, H.A. Storage Systems' Kirsch said.

"We looked at doing this ourselves about a year before," he said. "But it would have been harder to do without the help of Chris and others in his company who had worked with cloud services in the past. With them coming on board and knowing what's coming up, it was much more easy."

That works both ways, Black said.

"From an implementation and design side, having H.A. Storage engineering made this a lot easier for us," he said.

PUBLISHED APRIL 30, 2013