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Hewlett-Packard on Monday expanded its push into the SMB storage market with the introduction of its new HP Simply StoreIT program, and updates to its MSA midrange storage array and HP StoreEasy NAS appliance lines.
HP's introduction of the HP MSA 2040 storage system also marks a renewed emphasis on the MSA moniker three years after HP rebranded the MSA line with the P2000 name.
The HP MSA 2040 is getting a major performance and data migration upgrade, said Brad Marks, senior manager for go-to-market strategy at HP.
"We are bringing a level of performance down into the entry SAN space at a price which hasn't been seen before, and making it possible for partners to see new customer opportunities," Marks said.
The HP MSA 2040 is the first SMB storage array to support 16-Gbps Fibre Channel and 10-Gbit iSCSI connectivity via the same controller out of the gate, Marks said.
The storage system also offers a data in-place upgrade that allows customers of the existing StorageWorks P2000 G3 MSA System, also known as the MSA 2000 G3, to migrate data to the MSA 2040 just by physically moving the disks to the new system for an instant performance update, he said.
The HP MSA 2040 is set to launch in July with pricing beginning at $11,470 with dual controllers.
HP on Monday also unveiled a software upgrade to its HP StoreEasy NAS appliance, which was introduced last fall. The HP StoreEasy line is based on HP's ProLiant Gen8 server platform and Microsoft's Windows Storage Server operating system.
The software enhancements for the HP StoreEasy include the addition of block deduplication to reduce total capacity required for data sets by up to 60 percent, Marks said.
Also new for the HP StoreEasy is encryption of the data on the array, support for multiple nodes in a cluster configuration with auto failover for high availability, centralized management, and simplified installation and configuration, he said.
HP seems to be pushing aggressively against EMC's VNX and VNXe SMB SAN platforms, said Asif Hudani, senior vice president of IT services and solutions at Zones, an Auburn, Wash.-based solution provider and partner to both HP and EMC.
NEXT: Stepping Up The Value Of The MSA Line