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The 7450 is a really exciting addition to HP's storage line, Nth's Baldwin said.
"It's going to exceed what's out there from all those startups," Baldwin said. "We finally have an all-flash array from a major manufacturer. This beats all the guys that add flash to existing arrays."
Baldwin said he expects HP to be extremely price competitive with the startups given the vendor's history with the channel.
"Most of the other guys, the startups, are not very aggressive on discounts," he said. "But HP storage products, under the company's Value Express pricing, which is based on things like capacity, features strong discounts. We could get very aggressive."
While 3PAR was an expensive storage line when HP acquired 3PAR, HP has since aggressively cut that storage line's pricing, Baldwin said.
"We're winning most deals today," he said. "It's exciting to have a product like this. It will hold well in this market because HP is the first major manufacturer to do this. A lot of people would rather go with an established manufacture for these products."
Also debuting at HP Discover is the HP StoreOnce VSA (virtual storage appliance), a virtual appliance version of the company's HP StoreOnce line of deduplication backup appliances.
The HP StoreOnce VSA features a common architecture with the company's entire line of StoreOnce hardware appliances as well as with the StoreOnce technology built into HP's Data Protector backup software, HP's Scott said. This allows customers to replicate data to anywhere in their data center without first "rehydrating" the deduped data.
The HP StoreOnce VSA is a multi-tenant solution that allows solution providers to build a backup-as-a-service offering, Scott said. It also works in multi-office solutions, or for small businesses, he said.
Baldwin said the HP StoreOnce VSA shows that HP is carrying out on its promise to modularize its offerings, making it suitable as a software-defined storage solution and possibly as a plug-in module for HP's new Project Moonshot modular servers.
"I'll be interested in seeing if HP can run enough different functions like the StoreOnce VSA on a single Moonshot, making it a complete data center," he said. "Sure, it will have external storage. But if you can run server operations with storage and networking on a single chassis, it will be big with customers."