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"This is huge for us," eGroup's Flisher said. "EMC goes all out with these releases. There will be a full-on marketing event, which doesn't just focus on the arrays. But we can expect something like when EMC crammed all those people in that small car during the original VNX launch."
Herzog said that the second-generation VNX launch is a channel-led one.
In addition to making the new VNX a part of EMC's VSPEX reference architecture and the center of a new VCE Vblock offering, both of which are channel-only solutions, EMC is also working with its four North American distributors -- Arrow, Avnet, Tech Data and Ingram Micro -- to hold simultaneous solution provider presentations around the country, he said.
Those programs include both distributor- and solution provider-provided content as well as footage from the main launch event held in Milan, Herzog said.
EMC also is creating launch and demand generation kits for the new VNX, including a series of "Webinar-in-a-can" and "seminar-in-a-can" presentations, demand generation campaigns, 40 post-launch EMC Forums bringing partners and customers together, and new VNX-based "Shark Week" promotions the company offers on a periodic basis, according to Herzog.
One thing that won't be heard from EMC is the term "VNX2." Unlike previous press reports calling the new offering "VNX2," the official name is the second-generation VNX, he said.
While solution providers said EMC has referred to the new solution as "VNX2" in the past, Herzog said the previous code name was "VNX Rockies."
EMC first unveiled the original midrange VNX and SMB VNXe arrays more than two years ago.
The second-generation VNX offers a huge performance increase over the existing VNX due to EMC's new multicore processing, or MCx, technology to increase performance of the new solution to up to 1.1 million IOPs, or nearly five times the IOPs of the current VNX.
MCx features dynamic core utilization that levels the various tasks of the VNX, including RAID, I/O, cache, data services and management, across multiple processor codes rather than running each task in its own core to increase performance.
To take advantage of the MCx technology, EMC also is making a significant update to its VNX operating system, which until now has been a combination of EMC's legacy FLARE SAN operating system and DART NAS operating system, united behind a common GUI.
With its second-generation VNX, the new storage operating system takes advantage of the MCx technology by spreading the various tasks across multiple cores to increase overall core utilization.
The software also ensures better utilization of flash storage in the array. Herzog said the second-generation VNX arrays now feature 22 PCIe slots and 160 PCIe lanes compared with only 11 slots and 16 lanes in the original VNX.
"We make sure the hardware doesn't slow the flash down," he said. "We are using multithreading and multicores as a way to manage storage," he said. "In the past, the software was assigned to specific cores. Now it's spanned across the cores."
Herzog also said the software includes block-level duplication at no charge to help cut the amount of data customers actually store on the array. As a result, the new VNX in a two-node cluster offers considerably higher performance than competitive arrays featuring from two to 16 nodes, he said.
The second-generation VNX will be available in several models, as well as in flash storage-only configurations for high-performance applications.
EMC also is introducing a VNX-CA (Continuous Availability) solution that leverages the capabilities of EMC VPLEX's virtual storage technology to deliver continuous availability of data.