Nirvanix Partner Aorta Plans Coalition Of Customers, Investors To Save Nirvanix Cloud Storage Service


Many Nirvanix customers used the company's cloud storage platform to handle mission-critical data, with one in particular having an online data store of about 20 petabytes. "Nirvanix had happy customers yesterday," Aorta's Ampleford said. "The only thing that has changed is its financial situation."

Several Nirvanix customers and third-party investors have already shown interest in working on a solution to keep Nirvanix running. Those customers, who contacted Ampleford after his letter was posted, are not customers of Aorta Cloud. Ampleford said he did not reach out to those customers. "It would be immoral for me to contact other service providers' customers," he said.

Aorta Cloud did send a letter to its own Nirvanix customers, but so far only heard back from one of them who had a technical question. Those customers understand that Nirvanix powers Aorta Cloud's storage service, but they depend on Aorta Cloud to manage their services, he said.

"Aorta customers are agnostic as to where we keep the data," he said. "They work with us, not Nirvanix. The natural business pattern is to plan for the unforeseen. Does [the Nirvanix news] impact us? Yes. Will it impact our customers? No."

While sister company Aorta Capital is a boutique investment firm, it is not coming in to take over Nirvanix on its own, Ampleford said. However, the company does have experience in services related to corporate restructuring.

"We're not coming in as a hostile party to take it over, or act as a broker," he said. "We see this as a way we can work for customers to continue the service. Maybe we will have a big equity stake. Maybe we will have a small stake. But, the only way this will work is if we can keep Nirvanix running."

Keeping large cloud storage providers with competitive offerings is another important reason to keep Nirvanix running, Ampleford said.

"I want the marketplace to continue and to avoid a defective competitive environment, which is what we would have if Nirvanix goes down," he said.

PUBLISHED SEPT. 18, 2013