Previously, to edit a file, it was necessary to open the file, which would then cause another application to open in order to do the editing, EMC's Patel said. "Security guys hate that," he said. "It takes the document out of the secured environment. [With Syncplicity], you can edit the doc in a secure environment."
Also new is Syncplicity Insights, a feature that looks at behavioral data to make recommendation to users, Patel said.
For instance, a typical meeting with whiteboard sessions may end with everybody taking a photo of the whiteboard, he said.
"Now Syncplicity can look at your calendar, see that Joe and Sarah were in a meeting with you, and ask if you want to send the photo to them," he said. "Or you can send a proposal to a customer and the sales rep, and if 24 hours later the customer has not opened the proposal, Syncplicity can ask if you want to send a reminder email."
On the security side, Syncplicity has added secured shared files, which provides rights management capabilities right in the file, Patel said.
For example, a price sheet could be set to expire automatically at the end of the month, he said. "Even if it was saved on a memory stick or elsewhere, it couldn't be opened once it expired," he said. "It's encrypted to prevent printing or even printing the screen with the price sheet."
This also adds group-level policies that apply to everyone in certain groups rather than all users, Patel said. "So now if a customer has 100,000 users, they can apply policies specific to the legal or marketing departments," he said.
On the storage side, EMC has added Syncplicity StorageVaults, which Patel said allows certain content to be reserved on-premise instead of in the cloud for certain groups of users.
For instance, he said, marketing material might be open in the cloud for anyone to access, but financial information might stay on-premise in a StorageVault.
"This gives you complete choice about what back-end storage you want to use," he said. "Security is provided by an authorization token maintained by the customer, which cannot be accessed by others including EMC."
Lumenate's Shepard said his company has been using the new version of EMC Syncplicity in production for some time, and has found it to be very useful.
"Now, if I need a file, I can go on my smart phone, log in, and view, merge or sync it to the cloud," he said. "Syncplicity is a complete business and enterprise tool. I can block files so someone can't drag the data to an iPad or to an SD card on an Android device, and I can use it to do data protection on virtual desktops."
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