EMC on Thursday ended an 18-month wait to see how it would tackle the nascent all-flash storage market with the formal introduction of its XtremIO all-flash array.
While competitors, mainly small startups but some storage heavyweights as well, have taken advantage of the time between EMC's May 2012 acquisition of Israel-based XtremIO and the final unveiling of the array, the storage vendor has not been idle.
"This is simply by far the best all-flash array in the market," said Ehud Rokach, vice president and general manager of EMC's XtremIO product and the CEO of XtremIO before the EMC acquisition.
It has been a busy 18 months for EMC. The company has already seen over 100 customers deploy the technology across all industry verticals and across all manner of use cases including virtualized data centers and desktop infrastructures, as well as for high-performance applications including databases and on-line transaction processing, Rokach said.
Thursday marks the formal launch of EMC XtremIO. Customers globally can begin placing orders now, with shipping slated to begin Nov. 19, Rokach said.
When asked what the significance of Thursday was for unveiling availability, Rokach said he did not know. "It was a directive to our team," he said. "The general availability date was directed by the readiness of our production, our global services organization, and our manufacturing organization."
The channel is ready.
Lumenate, a Dallas-based solution provider and EMC partner that got its first trial unit of the EMC XtremIO before EMC acquired XtremIO, is planning a major event for the launch it calls "Architect your Cloud in a Flash." The solution provider is also doing a simultaneous videocast with EMC at launch time.
Jamie Shepard, regional vice president of Lumenate, said that the system in his company's lab is showing the best numbers he's seen for virtual desktop infrastructure storage numbers.
"We're doing VMware vMotions on it," Shepard said. "It's screaming fast."
Shepard said XtremIO appears to cost less than all-flash storage solutions from companies such as Violin Memory, and that EMC is showing what he called an "incredible road map" for the technology.
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