Condusiv Founder Pledges Channel Commitment After CEO Baldwin's Ouster


Condusiv Technologies founder and Chairman Craig Jensen Thursday reaffirmed the enterprise software maker's channel commitment after taking the CEO post in the wake of the sudden ouster of Jerry Baldwin.

Jensen, who founded the Burbank, Calif., company as Diskeeper 33 years ago, said he intends to stay the channel course and even step up the company's channel commitment.

[Related: New Elite Partners Praise Condusiv's Channel Program, Virtualization Technology]

"There is no change in our channel strategy," he said in an interview with CRN just before getting on a call with the company's field sales force. "We will emphasize it even more." His message to both his field sales reps and the channel: "Get out there and sell software. It is working. Keep doing it. Sell more. Hurry up."

Jensen, who owns 100 percent of the privately held company, would not discuss what sparked the ouster of Baldwin, a hard-driving channel sales advocate who inspired both partners and employees to team with him to reinvent the company.

Baldwin, who was forced out as CEO Wednesday,  could not be reached for comment as of press time.

Jensen praised the channel leadership of Baldwin, who essentially reinvented the company from a direct-sales-oriented PC disk defragmenting software maker to a storage virtualization optimization software provider with deep enterprise channel ties.

That dramatic transformation, which began two and a half years ago when Baldwin took the CEO job, included renaming the company as Condusiv.

Baldwin moved the company from virtually zero channel sales to what stands today at 80 percent of the company's business.

"I always wanted to have a good relationship with the channel, and I was not so successful at doing that," admitted Jensen. "That is one of the great things that Jerry brought to our company. I am committed to the channel. We want our sales to go through the channel. We want to support the channel. We see that as the very best way to do business."

When asked if he will commit more resources to building the channel, Jensen said: "We will commit more resources to the channel as we can. Of course, it will be tweaked a bit here and there when we see how things are going. But currently 80 percent of our sales are going through the channel today and we are pretty proud of that."

NEXT: Solution Providers Stunned By Baldwin's Ouster