Longtime EMC VAR Exec To Head EMC's Converged Infrastructure Biz


Brad Maltz
Brad Maltz hosts partners at a party during the recent EMC World conference.

A senior member of one of EMC's top channel partners is set to join EMC to take on a role aimed at helping define the storage vendor's converged infrastructure strategy.

Brad Maltz, CTO and "chief UberGeek" at Dallas-based solution provider and longtime EMC channel partner Lumenate, was named senior director of converged infrastructure in EMC's Office of the CTO, effective July 7. It's a new position at the company.

Maltz told CRN he will help EMC with its roadmaps and long-term strategies related to converged infrastructure.

Related: Gartner Converged Infrastructure Magic Quadrant: Who's In, Who Didn't Make The List

"I love Lumenate to death," Maltz said. "But this is a chance to move upstream. The industry is changing, with new technologies like converged infrastructure cloud, and end-user experience. This is an opportunity to help the industry with a stronger impact."

Converged infrastructure refers to the tying together of server, storage, networking, virtualization and sometimes other resources into an integrated solution that provides businesses with a way to manage those resources as a whole rather than through separate management systems.

EMC is one of the early leaders in the converged infrastructure market. The company is a partner with Cisco and VMware in VCE, the joint-venture developer of vBlock solutions. EMC also partners with Cisco in the development of the VSPEX reference architecture.

David Goulden, CEO of EMC Information Infrastructure, made reference to Nutanix and SimpliVity when he recently said EMC is developing a hyper-converged infrastructure that will compete with "products starting with 'N' or 'S."

The revelation confirms earlier CRN reports that EMC and VMware were working together on Project Mystic, a hyper-converged infrastructure solution. EMC has yet to confirm the actual name of the project.

Maltz declined to speak with CRN about Project Mystic. "I don't know about that stuff," he said. "And when I know about it, I probably won't be able to talk about it."

Getting Maltz to work on projects related to converged infrastructure is a real coup for EMC, said Jamie Shepard, Lumenate's regional and health systems senior vice president and a 12-year colleague of Maltz.

"We're Batman and Robin, the Dynamic Duo," Shepard told CRN. "He pushed me to do my best, and I pushed him to be his best."

NEXT: EMC Building For Emerging Technologies Including Hyper-Converged Infrastructure