CertainSafe is introducing its first partner program months after unveiling a cloud-based file-sharing and secure messaging product.
The Colorado Springs, Colo.-based vendor had a soft launch of its SecurePlus Partner Program Aug. 1 and formally rolled out the program Thursday, said Steven Russo, the company's executive vice president.
CertainSafe currently has eight partners lined up and hopes to attract 35 to 40 solution providers within the next eight months and 85 to 90 solution providers within the next two years, according to Patrick Earle, of the Venture Foundry, which has invested and collaborated with CertainSafe on identifying potential partners. CertainSafe expects 75 percent of sales eventually to go through the channel, according to Russo.
"We know we have interest from an entity when we hear 'wow' for the second or third time," he said.
CertainSafe's secret sauce is proprietary microtokenization technology that breaks files down into tiny byte-size chunks, Russo said, and then encrypts each piece using microencryption technology. Taken together, he said these tools virtually eliminate the possibility of a mass data breach.
"It's just mathematically impossible," Russo said. "I don't care how big your computer is."
Microtokenization and microencryption can provide a secure environment for everything from file sharing and secure messaging to integration and payment processing, Russo said. CertainSafe employs its technology in 10 different cloud-based applications, which businesses can either purchase separately or bundle together as a platform.
Margin opportunities for solution providers increase based on the number of CertainSafe products they sell, Russo said.
The SecurePlus partner program includes three tiers -- Registered, Gold and Platinum – based on the solution provider's quarterly purchases from CertainSafe. All tiers offer partner discounts, SMB product trials and 15-day price protection, the company said, while Gold and Platinum partners also have access to a dedicated sales team.
CertainSafe is seeing the most interest from the medical, financial, legal and title industry verticals, according to Russo.
"People are starting to be held more and more accountable to secure data," he said.
CertainSafe is a subscription service with most clients billed on a monthly basis, Russo said, meaning solution providers should receive a steady stream of recurring revenue.
Glen Stout, vice president of marketing and sales for LenderSecure, Virginia Beach, Va., said he's putting the final touches on an agreement to add CertainSafe to the company's portfolio of best-in-class offerings for title agents.
CertainSafe offers an unparalleled platform for title agents to securely transmit data, said Stout.
"Our industry is going through a process of increased legislation and regulation," he said. "We need to get up to speed relatively quickly."
PUBLISHED AUG. 29, 2014