Reduxio Closes In On New $32M In Funding, With The Lead Investor Tied Closely To Amazon


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Hybrid flash and all-flash storage technology developer Reduxio Systems said Monday it has closed $22.5 million as part of a new C-round of funding it expects will eventually hit about $32 million, with the lead investor a close partner of Amazon.

The new funding round, once finished, will bring total funding to $65 million and double the company's evaluation, said Mike Grandinetti, chief marketing and corporate strategy officer for the San Francisco-based company.

Grandinetti declined to discuss Reduxio's evaluation or specific details related to the company's finances. "But in this tough VC [venture capital] environment, this is s pretty big endorsement of our business," he told CRN.

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The lead investor in this round, London-based C5 Capital, is focused on the cloud, cyber security, and data analytics, and has a strategic partnership with Amazon Web Services, which includes helping bring AWS to the European and African markets, Grandinetti said.

Reduxio offers all-flash storage and hybrid-flash storage arrays, but is looking to expand the definition of "hybrid" to include the cloud, Grandinetti said.

"That's the future of hybrid," he said. "It means much more than something inside the box. It includes moving data to public and private clouds. That's why we brought in a venture capital firm close to Amazon."

Coincidentally, the next version of Reduxio's technology, currently in beta, will include cloud connectivity, Grandinetti said. However, he declined to discuss whether that includes connectivity to the Amazon cloud.

In the meantime, Reduxio has done well with hybrid-flash storage despite the falling price of all-flash storage, Grandinetti said.

Hybrid-flash arrays do well because of the cost differential between flash storage capacity, which costs 26 cents to 27 cents per gigabyte, versus hard disk capacity, which costs about 5 cents per gigabyte, he said. "It's still a significant enough variable, so people with budget concerns consider hybrid flash," he said.

Reduxio has about 100 customers that have purchased about 150 systems as of last year, and not a single customer has asked for all-flash storage, Grandinetti said. "We can do all-flash," he said. "And there's no question, if a customer asks for it, we can do it. But by then we'll be on our next architecture."


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