"The value of the data is tied to its management," Thakur said. "But every company in the world is focused on LUN-centric or virtual machine-centric backups, and not application-centric backups. Think about it. If you are doing a Microsoft Sequel backup, you want a Sequel backup, not just a file backup."
Datos IO also has a solution that does data protection in the Cisco ACI, and is collaborating with Cisco on protecting data in UCS and HyperFlex hyper-converged infrastructure environments, he said.
Bringing Datos IO into Cisco and NetApp environments makes a lot of sense, said John Woodall, vice president of engineering at Integrated Archive Systems, a Palo Alto, Calif.-based solution provider and long-time partner to both Cisco and NetApp.
Both Cisco and NetApp are data-centric companies, and for them, part of their secret sauce is data protection in and around the cloud with application awareness, Woodall told CRN.
"A lot of what a company like Cisco or NetApp expects from a company that is new to the market is that they try to carve out a niche in application awareness," he said.
Cisco's ACI, for instance, would be a great play for Datos IO because of that application awareness, Woodall said.
For NetApp, such a technology could be a boon in the multi-cloud and hybrid cloud environments the vendor targets with its technology, he said.
"If you go one step further, look at NetApp's Data Fabric," he said. "Customers in a data-driven organization need to manage data in a consistent manner, including data protection, wherever the data is. NetApp has a wide range of data protection tools and has found a way to leverage its native tools. But it also provides CloudSync to AWS. For that, customers need something that doesn't care who the vendor is."
It makes sense that NetApp would invest in a company that could help expand its Data Fabric, Woodall said.
And, he said, there could be more there than just an investment from NetApp. "Since Datos IO is already talking OEM, I wonder if Datos IO might be looking for a W-2 change in the near future," he said.