In a world awash in information, just finding the right information and managing it is a difficult, but critical, task for businesses.
That's the word from Bill Coleman, CEO of Veritas Technologies, who told an audience of customers and channel partners during his keynote at this week's Veritas Vision conference that finding and managing information is the key to a successful digital transformation.
Lynn Lucas, Veritas' chief marketing officer, who set the stage for Coleman by recounting IBM's 2013 findings on big data: The last year has seen 2.5 quintillion bytes of data created daily, and 90 percent of all data in the world was created in the last two years. "In fact, that is just the beginning," Lucas said.
The reality for companies is that the volume of data and the cost of maintaining it is becoming unsustainable, Lucas said. "Businesses have to learn to get rid of some of it."
Getting rid of some of the data, and managing the rest of it, is a complex task especially as the cost and risk related to data rise in the face of increased compliance and governance requirements, Coleman said in his keynote.
Veritas last year introduced the concept of a "digital twin" which encompasses all the data related to a person or business or other entity, Coleman said.
One year later, the digital twin is all grown up with massive amounts of data that is complex, sometimes invisible, and often hard to find, he said. "And if you can't find your digital twin, you can't track it, or harness it," he said.
This is especially true as businesses engage in their digital transformation, which is the next wave of computing, Coleman said. That digital transformation is happening in a fast-changing multi-cloud and scalable world, he said. "And technology fades into the background," he said.