HP SMB Partners Go To 'Elite' Status
HP will add SMB Elite designation to its PartnerONE Elite program, giving partners resources and marketing support, said Meaghan Kelly, vice president of HP channel sales development and strategy.
Support will include "Elite" branding, SMB sales support and marketing funds for demand generation activities. Partners will have access to funds for demand generation activities and access to co-marketing opportunities, customer leads, enhanced partner locater support and promotions. SMB Elite was available starting May 1.
HP is also offering deal registration-based benefits to its more than 25,000 partners, providing SMB-focused partners with access to the same deal registration tools available only to larger partners.
Partners can use HP's catalog of deal registration tools, including New Business Opportunity, Commercial Target, TSG Value Big Deal, and Business Class Consultant through deal registration.
"Our channel partners continue to be HP's lead route to market in SMB and a crucial part of HP's long-term goal to be the No. 1 vendor of choice," Kelley said in a statement.