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The new EMC-VMware Pivotal initiative is poised to "kick-start" the two company's big data sales efforts, creating a sharper focus on the market opportunity, said VMware's top channel executive in an interview with CRN.
"We are bringing people together from the various organizations, processes together from the various organizations," said VMware Senior Vice President Global Channels and Alliances Scott Aronson. "By putting these entities together and by putting people together, we are going to be able to kick-start the combination [of the big data technologies] much more rapidly than you would expect if this was sort of an organic growth opportunity [from the individual VMware-EMC big data technology entities]."
The two companies announced the formation of the Pivotal initiative, which includes 800 EMC and 600 VMware employees, earlier this month. The combined resources include sales, engineering, operations and field support resources, said Aronson. "It really is the whole shooting match associated with each of these independent operating entities."
[Related: Maritz To Run New Big Data Spinoff For EMC]
The big data technologies, on their own in both VMware and EMC, were not getting the attention they deserved relative to the huge market opportunity, said Aronson. "It is not core to what EMC does. It is not core to what VMware does," he said. "So bringing these assets together and putting them under their own operating entity is going to bring more focus and synergies in really pushing that [big data] agenda into the market."
Pivotal, which is being spearheaded by EMC Chief Strategist Paul Maritz, is comprised of platform-as-a-service (PaaS) offerings including VMware's vFabric group, with GemStone and SpringSource, VMware Cloud Foundry and Cetas teams along with EMC's Greenplum and Pivotal Labs organizations.
Aronson said it remains to be determined whether the new Pivotal organization will have its own separate channel sales organization. He said the channel plans will be rolled out in the "not too distant future."
"They are still forming the organization now," he said. "The first announcement was: this is the intent to push these assets together, create an operating entity around it. Right now Paul [Maritz] and the team are working feverishly to pull together the full-blown leadership team and define how that go to market is going to work and operate into the future."