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VMware's Aronson said the good news is the big data channel sales groundwork has already been established by both VMware and EMC. "The great news is there is already a ton of traction," he said. "There is already a lot of adoption that is happening. It is just a question of how to take advantage of the momentum that is already there, pull it together and then amplify it yet again. More news to come."
"Right now it is par for the course," he added. "I don't anticipate a massive amount of change in the partnering strategy or what we are doing with the partner community at large. What we will bring to bear is more attention, more effort and even more focus than the partner community has already seen in this technology area. I think it is a huge net positive!"
Aronson said big data technology and sales arms race favors Pivotal. "I personally don’t believe there is a better company and group of technologies to partner with in the market today than what is being developed right now with Pivotal," he said. "If you look at those independent pieces, it is really, truly an end-to-end solution. I think as we move through time that will continue to come together, synergize and simplify."
"If you look at the lineage that VMware has, for example, in working with the partner community, it is at the core of everything we do," said Aronson, a 10-year VMware veteran (employee No. 151) who has been a key architect of the VMware partner strategy. "That DNA is already present and will continue to be infused into the new operating entity. If I was placing a bet with the full backing of a company like VMware and the full backing of a parent company like EMC, I don't think there is a safer bet out there all things considered: partnering history, technologies, strength in parent companies, alignment around the [big data] technology and the [big data] movement going forward. We are not taking forward legacy [technology]. This is all about net new technology innovation. So, I don't think there is a better bet in this sector than what this new entity is going to be all about."
PUBLISHED DEC. 19, 2012
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