2017 Cloud Partner Programs Guide Details


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Acronis, Inc
Acronis Channel Program

U.S. Headquarters1 Van De Graaff Drive
Suite 301 Burlington, MA 01803
U.S. HQ phone number7817829000
URLhttp://www.acronis.com
Year Company Founded2003
Executives
CEOSerguei Beloussov
Worldwide Channel Chief
Title
Date Began Serving In This Role
North American Channel ChiefJohn Zanni
TitleSVP Cloud and Channel Strategy and CMO
Date Began Serving In This Role10/1/15
North American Cloud Channel Program ManagerJohn Zanni
TitleSVP Channel and Sales strategy
Email Addresset@acronis.com
Cloud Involvement, Products, And Solutions
We have a separate partner program that supports our cloud products/services
Our products are sold as a Cloud Service where we (the vendor) are the Service Provider (i.e. SaaS, PaaS or IaaS, HW as a service, network connectivity)
Our products are used to enable off-premise Cloud Solutions
Our products are used to build hybrid Private Cloud Solutions
Year Cloud Channel Program was established2015
Please provide a brief overview of the company's cloud partner program or describe the components of your company's overall partner program that specifically pertains to cloud computing.Acronis Cloud Partner Program focuses on Partner Profitability, Ease of doing business and Partner Activation. Partner Profitability key benefits are the Pricing model, Partners can define their own pricing, additional incentives include: Rebates, Co-op and MDF. We have developed a Product that's easy for Partners to use and rebrand, and it extends to Marketing Assets and Collateral, so partners can integrate the product to their offerings with their own brand. Acronis Cloud Partner Program focuses on Partner Profitability, Ease of doing business and Partner Activation. Partner Profitability key benefits are the Pricing model, Partners can define their own pricing, additional incentives include: Rebates, Co-op and MDF. We have developed a Product that's easy for Partners to use and rebrand, and it extends to Marketing Assets and Collateral, so partners can integrate the product to their offerings with their own brand.
Please outline as many as 3 of the top benefits that specifically pertain to cloud computing that channel partners gain from joining this partner program.Access to MDF and Co-op to help them generate demand. Brandable Product and Marketing Materials to easily integrate solutions and Marketing. Ramp Up program: Support to Partners to help them increase consumption once they have signed a new contract
How many of your partners are currently enrolled in your Cloud partner program or are utilizing the cloud portion of your overall partner program?300
Please identify those areas in which your company actively promotes its technology components to encourage customers or service providers to build a cloud offering (public, private or hybrid).
Backup/Disaster Recovery
Cloud Storage (SaaS)
File Sync and Share
In what areas does your company currently have a Public Cloud Service?
Backup/Disaster Recovery
In which of the following ways does your company engage with Channel partners to promote your Cloud-related technologies or services?
We have our own public cloud service or application - we use partners as agents
We have our own public cloud service or application - we use partners as resellers
We have technology components that are used to build private or hybrid cloud infrastructure; we engage integrators or Cloud Builders
We have technology components that are used to build private or hybrid cloud infrastructure; we engage Cloud Service Providers to build datacenters which supply cloud capacity to other entities
We have software components and tools that are used by ISVs and developers to build SaaS applications, either for public, private or hybrid cloud environments
In which of the following types of Channel training and enablement activities does your company invest to assist your Cloud focused partners?
Specialized technical training (face to face)
Specialized technical training (on-line, ILT)
Technical certification (for cloud)
Specialized sales training (face to face)
Specialized sales training (on-line, ILT)
Sales certification (for cloud)
Sales playbooks or prospecting guides for cloud solutions
Authorized training center authorization or status for your cloud-focused curriculum
In which of the following ways does your company invest money to assist partners specifically with their shift to selling and /marketing cloud solutions?
Customer Events
Partner Branding assistance (materials and/or funds)
Partner Demand Generation assistance (materials and/or funds)
Specialized local staff to help partners with marketing planning and/or execution
Partner Events
What elements of support does you company offer in your Cloud channel program/tier to motivate and support your Cloud partners financially?
Deal Registration
Discounts (training, volume, tiered, etc.)Utility or annuity-based pricing or licensing
Internal-use product or licenses (discounted or free)
MDF/CO-OP
Rebates (specific to cloud sales or deployment success)
Referral programs (for Cloud Agents or influencers)
Compensation and Fees
Does your company offer VARs assistance in compensation of their sales teams on residual revenue programs (maintenance, software or professional services), recurring revenues or annuity streams?Not Applicable
Are partners required to pay a fee to join your the basic or minimum tier of this Cloud Partner Program?No
Are partners required to meet specific minimum revenue requirements in order to join the basic or minimum tier of this Cloud Partner Program?No
Which of the following requirements must partners meet in order to join the basic or minimum tier of this Cloud Partner Program?
registration and validation of partner
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