2014 Partner Programs Guide Details


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N-able by SolarWinds
N-able by SolarWinds Channel Partner Program

Five Star Program Award Winner -- 2014
Company Information
Address450 March Road
4th Floor
Ottawa, Canada
Ontario
K2K 3K2
877-655-4689
URLwww.n-able.com
CEOJP Jauvin (GM)
Year Company Founded2000
Worldwide Channel ChiefMike Cullen
Senior Vice President, Sales
North American Channel ChiefMike Callen
Senior Vice President, Sales
Vendor Size CategorySmall
Total RevenueLess than $100M
Indirect Revenue Percentage91% to 100%
Program Information
Name of Channel ProgramN-able by SolarWinds Channel Partner Program
Year Program Established2001
Number Channel Field Sales Reps North America42
Number Inside Channel Sales Reps North America23
Total North American Partners1,600
Number of New North American Partners450
Top Tier NameMSP Super Elite
North American Partners Top Tier44
Worldwide Partners Top Tier52
Tier 2 NameMSP Elite
North American Partners Tier 2133
Worldwide Partners Tier 2229
Tier 3 NameMSP
North American Partners Tier 31,423
Worldwide Partners Tier 32,571
Market Segment Specializations
Backup and Recovery Software
Client Security Software: Firewall, Anti-Spam, Anti-Virus
Cloud Applications Software
Cloud Hosting
Cloud Platforms
Cloud Security
Cloud Storage
Data and Information Management
Data Center
Managed Services
Power Protection and Management
Storage
System and Management Network Management
Outsourced Services
Cloud Product and Program Offerings
Products Sold As A Cloud Service
Products Enable Off-Premise Cloud Solutions
Products Used To Build Private Clouds
Existing Program Supports Cloud Products
Extra Points Of Margin For Registered Deals
Extra points of margin depending product
Extra points of margin depending partner type tier
Time Frame For Communication of Deal Registration Approval or DenialDeal registration NOT APPLICABLE for our products/services
Program Offerings To Support Resellers
Discount Promotions
Qualified Leads
Awards For Sales
Awards For Innovation
Incentive Program
Marketing Resources
Partner Portal
Online Tools
Field Channel Account Manager Coverage
Inside Channel Account Manager Coverage
Product Demo Program
Referral Programs
Sales Enablement
Tiered Discounts
Training
Services Attach: For Every Dollar of Product Sold By Solution Providers, What's The Average Of Complementary Services Purchased By End CustomersMore than $10
Programs To Increase Services Attach
Partner Services/Solution Selling Training
Partner Services Value Based Pricing
Case Studies
Partner Incentive Program
Increase Services Attach: Other
Partner conferences, roadshows, dedicated partner development team, N-able freemium offer
Offer Residual Revenue ProgramYes
Demonstration Units OfferedYes for any partner level
Demonstration Unit ChargesMore than 75% off list/No fee
Criteria To Determine Partner Tiers
Sales Volume
Technical Skills
Solutions Expertise
Vertical Market Expertise
Specialization
Criteria To Determine Partner Discounts
Annual Revenue Attainment
Tiered Discounts
Business Model
Other Discounts
Price breaks offered based on license volume
Program Offerings To Help Partners Expand Businesses
Business Transformation Training
Help Horizontal VARs Enter Vertical Markets
Training Advice On Incorporating Cloud Solutions
Provide Training On Hosted And Managed Services
Eligibility To Sell Vendor Services
Technical Training
Sales Training
Sales Tools
Vertical Market Case Studies
Tools To Identify Selling Opportunities
Solutions Selling
Other Help
Blueprint for Success Business Enablement Program, Business e-Training Essentials, MSP Playbooks, Online Technical Training, Roadshows, Webinars, Events and Regional and Global Summits
Training Offerings
Web Based
Instructor Led
Face To Face
Roadshows
Bootcamps
Blogs And Message Boards
Costs for trainingFree for all partner tiers
Recertification RequirementsOnce per year
Fee To Join Partner ProgramOther Fee
Other FeesMust be an active N-able partner and purchase product
Revenue Requirements To Join Partner ProgramNo revenue commitment necessary
Requirements To Join Program
Other Requirements
Must be an active N-able partner and purchase product
Program Offers
Pre Sales Support
Post Sales Support
Technical Support
Local Account Field Reps
Dedicated Account Team
Partners Briefed On Product Launches1 month to less than 4 months before customers
Partner Advisory CouncilYes - formal
Partner Portal/Web Site Offerings
Restricted Access To Partner Information
Downloadable Marketing Materials
Online Training Resources
Database For Peer Partnering
Account Management
Portal Is Customizable Based On Profiles
Managed Services Community
Online Tools
Troubleshooting Tools
Other Services
Specific tools to help with pricing and marketing, best practice info including success stories, sales training and more.
Online Marketing Tools Offered To Partners
Self Service Email Marketing Tools
Self Service Tools For Cobranded Collateral
Other Tools
Partners have access to online resources to automate the development of customized sales and marketing tools for positioning managed service offerings.
Hands-On Marketing Support Offered To Partners
One To One Marketing
One To Many Marketing
Other Hands On Marketing Support
PR services
Other Information and Education Support Offered To Partners
Host Conference For Partners
Conduct Online Seminars And Conferences
Publishes Regular Newsletters
Regular Email Marketing
Conducts Regular Meetings With Individual Partners
Other Educational Tools
Ongoing series of webinars, blogs and roadshows
Requirements for MDF/Coop Marketing
Discretionary Based On Usage Approval
Do You Help Partners Track MDFNo
What Can Partners Spend MDF/Coop Funds On
Not Applicable
Field Markteting Managers Available To Plan Demand GenerationNo
Percent Of Unspent MDF QuarterlyNot Applicable
Partner Lead Support Offered
Generates Leads And Initiates SalesAll partners All Levels
Generates Leads Which Are Given To PartnersAll partners All Levels
Drive Demand Directly To Partners Through MDFNot Offered
Tools On Portal For Partner To Drive Their Own DemandAll partners All Levels
Access To Dedicated Program ManagerYes, every partner has access to a dedicated partner program manager


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