2014 Partner Programs Guide Details

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Asigra Hybrid Partner Program

Five Star Program Award Winner -- 2014
Company Information
Address1120 Finch Ave. West, Suite 400
M3J 3H7
CEODavid Farajun
Year Company Founded1986
Worldwide Channel ChiefEran Farajun
Executive Vice President
North American Channel ChiefEran Farajun
Executive Vice President
Vendor Size CategorySmall
Total RevenueLess than $100M
Indirect Revenue Percentage91% to 100%
Program Information
Name of Channel ProgramAsigra Hybrid Partner Program
Year Program Established2009
Number Channel Field Sales Reps North America6
Number Inside Channel Sales Reps North America6
Total North American Partners450
Number of New North American Partners40
Top Tier NameHybrid Partner Program 650
North American Partners Top Tier450
Worldwide Partners Top Tier200
Market Segment Specializations
Backup and Recovery Software
Cloud Applications Software
Cloud Storage
Cloud Product and Program Offerings
Products Enable Off-Premise Cloud Solutions
Products Used To Build Private Clouds
Existing Program Supports Cloud Products
Extra Points Of Margin For Registered Deals
Extra Points On All Registered Deals
Time Frame For Communication of Deal Registration Approval or DenialYes, in less than 24 hours
Program Offerings To Support Resellers
Low Interest Financing
Price Protection Plans
Qualified Leads
Awards For Sales
Awards For Innovation
Incentive Program
Financial Rewards
Marketing Resources
Partner Portal
Online Tools
Inside Channel Account Manager Coverage
Services Attach: For Every Dollar of Product Sold By Solution Providers, What's The Average Of Complementary Services Purchased By End CustomersMore than $5, up to $7
Programs To Increase Services Attach
Partner Services/Solution Selling Training
Case Studies
Partner Incentive Program
Offer Residual Revenue ProgramYes
Demonstration Units OfferedYes for any partner level
Demonstration Unit ChargesMore than 75% off list/No fee
Criteria To Determine Partner Tiers
Technical Skills
Solutions Expertise
Vertical Market Expertise
Criteria To Determine Partner Discounts
Other Discounts
Asigra has a pro-rata based partner discounting system, which enables discount opportunities regardless of partner size/volume. Discounts are based on the individual partner s pro-rata YoY growth, lower support ticket consumption, and social media
Program Offerings To Help Partners Expand Businesses
Business Transformation Training
Help Horizontal VARs Enter Vertical Markets
Training Advice On Incorporating Cloud Solutions
Provide Training On Hosted And Managed Services
Other Help
Virtual Instructor Training
Training Offerings
Web Based
Instructor Led
Face To Face
Costs for trainingPartner pays full price
Recertification RequirementsOnce every 13 to 24 months
Fee To Join Partner ProgramNo Fee
Revenue Requirements To Join Partner ProgramNo revenue commitment necessary
Requirements To Join Program
Technical Certification Required
Certified Or Accredited Sales Staff
Business Planning Requirements
Marketing Plans
Program Offers
Pre Sales Support
Post Sales Support
Technical Support
Dedicated Account Team
Partners Briefed On Product LaunchesLess than one month before customers
Partner Advisory CouncilYes - formal
Partner Portal/Web Site Offerings
Restricted Access To Partner Information
Downloadable Marketing Materials
Online Training Resources
Partners Syndicate Content To Their Website
Online Tools
Configuration Tools
Troubleshooting Tools
Other Services
Lead Management, Turnkey Materials, Deal Registration
Online Marketing Tools Offered To Partners
Self Service Email Marketing Tools
Content Syndication
Self Service Tools For Cobranded Collateral
Hands-On Marketing Support Offered To Partners
One To One Marketing
One To Many Marketing
Other Information and Education Support Offered To Partners
Host Conference For Partners
Conduct Online Seminars And Conferences
Provide Funding To Partners To Attend Industry Conferences
Publishes Regular Newsletters
Requirements for MDF/Coop Marketing
Sales Volume
Do You Help Partners Track MDFYes
What Can Partners Spend MDF/Coop Funds On
Market Research
Marketing Support
Email Marketing
Other Reasons
Sales Training, Support TIckets
Field Markteting Managers Available To Plan Demand GenerationNo
Percent Of Unspent MDF Quarterly10-25%
Partner Lead Support Offered
Generates Leads And Initiates SalesAll partners All Levels
Generates Leads Which Are Given To PartnersAll partners All Levels
Drive Demand Directly To Partners Through MDFAll partners All Levels
Tools On Portal For Partner To Drive Their Own DemandAll partners All Levels
Access To Dedicated Program ManagerYes, every partner has access to a dedicated partner program manager