2014 Partner Programs Guide Details


Acronis
Acronis Partner Program

Five Star Program Award Winner -- 2014
Company Information
Address300 TradeCenter, Suite 6700
Woburn
Massachusetts
1801
1-781-782-9000
URLwww.acronis.com
CEOSerguei Beloussov
Year Company Founded2002
Year Division Created2003
North American Channel ChiefDavid Junca
Director, Channel Sales
Vendor Size CategoryMidsize
Total Revenue$100M - $1B
Indirect Revenue Percentage71% to 80%
Program Information
Name of Channel ProgramAcronis Partner Program
Year Program Established2011
Number Channel Field Sales Reps North America9
Number Inside Channel Sales Reps North America1
Total North American Partners8,000
Number of New North American Partners1,040
Top Tier NamePlatinum
North American Partners Top Tier11
Worldwide Partners Top Tier91
Tier 2 NameGold
North American Partners Tier 222
Worldwide Partners Tier 2163
Tier 3 NameSilver
North American Partners Tier 369
Worldwide Partners Tier 3608
Tier 4 NameAuthorized
North American Partners Tier 42,759
Worldwide Partners Tier 421,709
Tier 5 NameRegistered
North American Partners Tier 55,099
Worldwide Partners Tier 511,018
Market Segment Specializations
Backup and Recovery Software
Cloud Storage
Data Center
Server and Desktop Virtualization
SMB Network Storage, SAN or NAS
Storage
Cloud Product and Program Offerings
Products Sold As A Cloud Service
Existing Program Supports Cloud Products
Separate Cloud Program
Extra Points Of Margin For Registered Deals
Extra points of margin depending partner type tier
Extra points of margin depending deal size
Extra points of margin depending on time sensitive incenties
Time Frame For Communication of Deal Registration Approval or DenialWe offer deal registration, but do not commit to communicate to partners within a specific time frame
Program Offerings To Support Resellers
SPIFs
Rebates
Price Protection Plans
Discount Promotions
Qualified Leads
Incentive Program
Financial Rewards
Marketing Resources
Partner Portal
Online Tools
Eligibility To Sell Vendor Services
Field Channel Account Manager Coverage
MDF/Co-Op
Product Demo Program
Sales Enablement
Tiered Discounts
Training
Services Attach: For Every Dollar of Product Sold By Solution Providers, What's The Average Of Complementary Services Purchased By End CustomersMore than $3, up to $4
Programs To Increase Services Attach
Partner Services/Solution Selling Training
Case Studies
Partner Incentive Program
Pay As You Go Purchase Option
Offer Residual Revenue ProgramYes
Demonstration Units OfferedOther alternative
Demonstration Units SpecifyAvailable to all Acronis Platinum, Gold, Silver and Authorized Partners.
Demonstration Unit ChargesOther alternative
Demonstration Unit Charges SpecifyNot for resale, demo licenses are available free of charge to Acronis Platinum, Gold, Silver and Authorized Partners.
Criteria To Determine Partner Tiers
Joint Business Plan
Sales Volume
Certifications
Technical Skills
Specialization
Criteria To Determine Partner Discounts
Annual Revenue Attainment
Tiered Discounts
Business Model
Program Offerings To Help Partners Expand Businesses
Technical Training
Sales Training
Sales Tools
Tools To Identify Selling Opportunities
MDF
Training Offerings
Web Based
Face To Face
Authorized Training
Costs for trainingPartner pays full price
Recertification RequirementsOnce per year
Fee To Join Partner ProgramNo Fee
Revenue Requirements To Join Partner ProgramNo revenue commitment necessary
Requirements To Join Program
No Requirements
Program Offers
Pre Sales Support
Post Sales Support
Technical Support
Local Account Field Reps
Partners Briefed On Product LaunchesLess than one month before customers
Partner Advisory CouncilYes - formal
Partner Portal/Web Site Offerings
Searchable Product Pricing Database
Downloadable Marketing Materials
Online Training Resources
Partners Syndicate Content To Their Website
Online Tools
Configuration Tools
Troubleshooting Tools
Online Marketing Tools Offered To Partners
Self Service Email Marketing Tools
Content Syndication
Automated Social Media Tools
Self Service Tools For Cobranded Collateral
Hands-On Marketing Support Offered To Partners
One To One Marketing
Access To Automated Platform
Other Information and Education Support Offered To Partners
Host Conference For Partners
Conduct Online Seminars And Conferences
Publishes Regular Newsletters
Regular Email Marketing
Conducts Regular Meetings With Individual Partners
Requirements for MDF/Coop Marketing
Discretionary Based On Usage Approval
Discretionary Based On Product Vertical Customer Focus
Discretionary Based On Channel Manager Approval
Do You Help Partners Track MDFYes
What Can Partners Spend MDF/Coop Funds On
Advertising
Training
Head Count
Webinars
Events
Telemarketing
Email Marketing
Field Markteting Managers Available To Plan Demand GenerationYes
Percent Of Unspent MDF QuarterlyNone
Partner Lead Support Offered
Generates Leads And Initiates SalesTop Tier and 2nd Tier Partners Only
Generates Leads Which Are Given To PartnersTop Tier and 2nd Tier Partners Only
Drive Demand Directly To Partners Through MDFTop Tier and 2nd Tier Partners Only
Tools On Portal For Partner To Drive Their Own DemandAll partners All Levels
Access To Dedicated Program ManagerYes, every partner has access to a specific dedicated team