2014 Partner Programs Guide Details

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Axcient Partner Program

Five Star Program Award Winner -- 2014
Company Information
Address1161 San Antonio Rd
Mountain View
CEOJustin Moore
Year Company Founded2006
Year Division Created2006
North American Channel ChiefJustin Moore
Vendor Size CategorySmall
Total RevenueLess than $100M
Indirect Revenue Percentage91% to 100%
Program Information
Name of Channel ProgramAxcient Partner Program
Year Program Established2006
Number Channel Field Sales Reps North America16
Number Inside Channel Sales Reps North America4
Total North American Partners1,600
Number of New North American Partners200
Top Tier NameDiamond
North American Partners Top Tier80
Tier 2 NamePlatinum
North American Partners Tier 2160
Tier 3 NameGold
North American Partners Tier 3320
Tier 4 NameSilver
North American Partners Tier 4480
Tier 5 NameBronze
North American Partners Tier 5560
Market Segment Specializations
Backup and Recovery Software
Cloud Applications Software
Cloud Platforms
Cloud Storage
Managed Services
Cloud Product and Program Offerings
Products Sold As A Cloud Service
Existing Program Supports Cloud Products
Extra Points Of Margin For Registered Deals
Extra Points On All Registered Deals
Time Frame For Communication of Deal Registration Approval or DenialYes, in less than 24 hours
Program Offerings To Support Resellers
Incentive Program
Marketing Resources
Partner Portal
Online Tools
Field Channel Account Manager Coverage
Product Demo Program
Referral Programs
Sales Enablement
Tiered Discounts
Services Attach: For Every Dollar of Product Sold By Solution Providers, What's The Average Of Complementary Services Purchased By End Customers$0.50 to $1
Programs To Increase Services Attach
Partner Services/Solution Selling Training
Case Studies
Offer Residual Revenue ProgramYes
Demonstration Units OfferedYes for any partner level
Demonstration Unit Charges25-50% off list
Criteria To Determine Partner Tiers
Sales Volume
Criteria To Determine Partner Discounts
Annual Revenue Attainment
Program Offerings To Help Partners Expand Businesses
Help Horizontal VARs Enter Vertical Markets
Provide Training On Hosted And Managed Services
Technical Training
Sales Training
Sales Tools
Vertical Market Case Studies
Tools To Identify Selling Opportunities
Marketing Concierge Services
New Hire Assistance
Solutions Selling
Training Offerings
Web Based
Instructor Led
Face To Face
Costs for trainingFree for all partner tiers
Recertification RequirementsOnce per year
Fee To Join Partner ProgramNo Fee
Revenue Requirements To Join Partner ProgramAnnual revenue commitment
Requirements To Join Program
Technical Certification Required
Marketing Plans
Revenue Commitments
Valid Website
Program Offers
Pre Sales Support
Post Sales Support
Technical Support
Local Account Field Reps
Escalation Procedures For Rules Of Engagement
Dedicated Account Team
Partners Briefed On Product Launches4 months to less than 7 months before customers
Partner Advisory CouncilYes - formal
Partner Portal/Web Site Offerings
Restricted Access To Partner Information
Searchable Product Pricing Database
Downloadable Marketing Materials
Online Training Resources
Automated Rebate Processing
Partners Syndicate Content To Their Website
Online Tools
Configuration Tools
Troubleshooting Tools
Online Marketing Tools Offered To Partners
Self Service Email Marketing Tools
Content Syndication
Automated Social Media Tools
Self Service Tools For Cobranded Collateral
Hands-On Marketing Support Offered To Partners
One To One Marketing
One To Many Marketing
Access To Automated Platform
Other Information and Education Support Offered To Partners
Host Conference For Partners
Conduct Online Seminars And Conferences
Publishes Regular Newsletters
Regular Email Marketing
Conducts Regular Meetings With Individual Partners
Requirements for MDF/Coop Marketing
Sales Volume
Tier Based
Do You Help Partners Track MDFYes
What Can Partners Spend MDF/Coop Funds On
No Restrictions
Field Markteting Managers Available To Plan Demand GenerationYes
Percent Of Unspent MDF Quarterly1-10%
Partner Lead Support Offered
Generates Leads And Initiates SalesTop Tier and 2nd Tier Partners Only
Generates Leads Which Are Given To PartnersTop Tier and 2nd Tier Partners Only
Drive Demand Directly To Partners Through MDFTop, 2nd and 3rd Tier Partners Only
Tools On Portal For Partner To Drive Their Own DemandAll partners All Levels
Access To Dedicated Program ManagerYes, every partner has access to a dedicated partner program manager