2014 Partner Programs Guide Details

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Actifio Partner Program

Five Star Program Award Winner -- 2014
Company Information
Address333 Wyman St
225 Wyman St
CEOAsh Ashutosh
Year Company Founded2009
Worldwide Channel ChiefMike
North American Channel ChiefMike
Vendor Size CategoryEmerging
Total RevenueLess than $100M
Indirect Revenue Percentage91% to 100%
Program Information
Name of Channel ProgramActifio Partner Program
Year Program Established2009
Number Channel Field Sales Reps North America6
Number Inside Channel Sales Reps North America7
Total North American Partners120
Number of New North American Partners60
Top Tier Name50
North American Partners Top Tier30
Worldwide Partners Top Tier50
Tier 2 Name150
North American Partners Tier 290
Worldwide Partners Tier 2150
Market Segment Specializations
Backup and Recovery Software
Cloud Infrastructure
Cloud Storage
Data and Information Management
Data Center
Managed Services
WAN Optimization and WAN Acceleration
Cloud Product and Program Offerings
Products Enable Off-Premise Cloud Solutions
Products Used To Build Private Clouds
Existing Program Supports Cloud Products
Extra Points Of Margin For Registered Deals
Extra Points On All Registered Deals
Time Frame For Communication of Deal Registration Approval or DenialYes, in less than 24 hours
Program Offerings To Support Resellers
Low Interest Financing
Qualified Leads
Financial Rewards
Marketing Resources
Partner Portal
Online Tools
Eligibility To Sell Vendor Services
Field Channel Account Manager Coverage
Inside Channel Account Manager Coverage
Loyalty Programs
Product Demo Program
Referral Programs
Sales Enablement
Services Attach: For Every Dollar of Product Sold By Solution Providers, What's The Average Of Complementary Services Purchased By End CustomersMore than $3, up to $4
Programs To Increase Services Attach
Partner Services/Solution Selling Training
Partner Services Value Based Pricing
Case Studies
Partner Incentive Program
Pay As You Go Purchase Option
Offer Residual Revenue ProgramYes
Demonstration Units OfferedYes for any partner level
Demonstration Unit ChargesMore than 75% off list/No fee
Criteria To Determine Partner Tiers
Joint Business Plan
Technical Skills
Criteria To Determine Partner Discounts
Business Model
Program Offerings To Help Partners Expand Businesses
Eligibility To Sell Vendor Services
Technical Training
Sales Training
Sales Tools
Vertical Market Case Studies
Tools To Identify Selling Opportunities
Marketing Concierge Services
Solutions Selling
Training Offerings
Web Based
Instructor Led
Face To Face
Blogs And Message Boards
Authorized Training
Costs for trainingFree for all partner tiers
Recertification RequirementsRe-certification/renewal not required
Fee To Join Partner ProgramNo Fee
Revenue Requirements To Join Partner ProgramNo revenue commitment necessary
Requirements To Join Program
Executive Sponsorship
Program Offers
Pre Sales Support
Post Sales Support
Technical Support
Local Account Field Reps
Escalation Procedures For Rules Of Engagement
Partners Briefed On Product Launches4 months to less than 7 months before customers
Partner Advisory CouncilYes - formal
Partner Portal/Web Site Offerings
Restricted Access To Partner Information
Downloadable Marketing Materials
Online Training Resources
Database For Peer Partnering
Portal Is Customizable Based On Profiles
Partners Syndicate Content To Their Website
Managed Services Community
Online Tools
Configuration Tools
Other Services
tco/sales tools
Online Marketing Tools Offered To Partners
Self Service Email Marketing Tools
Content Syndication
Self Service Tools For Cobranded Collateral
Hands-On Marketing Support Offered To Partners
One To One Marketing
Other Information and Education Support Offered To Partners
Host Conference For Partners
Hosts Conference Direct Sales And Partners Together
Conduct Online Seminars And Conferences
Conducts Regular Meetings With Individual Partners
Requirements for MDF/Coop Marketing
Discretionary Based On Usage Approval
Discretionary Based On Channel Manager Approval
Tier Based
Proposal Based
Do You Help Partners Track MDFYes
What Can Partners Spend MDF/Coop Funds On
Head Count
Appointment Setting
Marketing Support
Email Marketing
Field Markteting Managers Available To Plan Demand GenerationYes
Percent Of Unspent MDF QuarterlyNone
Partner Lead Support Offered
Generates Leads And Initiates SalesAll partners All Levels
Generates Leads Which Are Given To PartnersAll partners All Levels
Drive Demand Directly To Partners Through MDFAll partners All Levels
Tools On Portal For Partner To Drive Their Own DemandAll partners All Levels
Access To Dedicated Program ManagerNo dedicated partner program manager