2014 Partner Programs Guide Details

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Advanced Micro Devices
AMD Partner Program

Five Star Program Award Winner -- 2014
Company Information
AddressOne AMD Place
P.O. Box 3453
CEORory Read
Year Company Founded1969
Year Division Created2009
Worldwide Channel ChiefRoy Taylor
Vice President, Worldwide Channel Sales
North American Channel ChiefGerald Youngblood
Director, North America Marketing
Vendor Size CategoryLarge
Total RevenueGreater than $1B
Indirect Revenue PercentageDo not wish to disclose
Program Information
Name of Channel ProgramAMD Partner Program
Year Program Established2014
Number Channel Field Sales Reps North America0
Number Inside Channel Sales Reps North America0
Total North American Partners580
Number of New North American Partners10
Top Tier NameElite
North American Partners Top Tier15
Worldwide Partners Top Tier74
Tier 2 NamePremier
North American Partners Tier 224
Worldwide Partners Tier 2463
Tier 3 NameSelect
North American Partners Tier 32,000
Worldwide Partners Tier 320,000
Tier 4 NameHero
North American Partners Tier 47
Worldwide Partners Tier 470
Market Segment Specializations
Cloud Platforms
Data Center
Digital Signage
Managed Services
Notebooks and Mobile Computers
Power Protection and Management
Processors, Including Graphic Processors
System and Management Network Management
Volume Servers (less than $25,000)
Cloud Product and Program Offerings
Products Enable Off-Premise Cloud Solutions
Products Used To Build Private Clouds
No Cloud Program
Extra Points Of Margin For Registered Deals
Extra points of margin depending partner type tier
Time Frame For Communication of Deal Registration Approval or DenialWe offer deal registration, but do not commit to communicate to partners within a specific time frame
Program Offerings To Support Resellers
Discount Promotions
Qualified Leads
Awards For Sales
Awards For Innovation
Incentive Program
Financial Rewards
Marketing Resources
Partner Portal
Online Tools
Field Channel Account Manager Coverage
Product Demo Program
Sales Enablement
Services Attach: For Every Dollar of Product Sold By Solution Providers, What's The Average Of Complementary Services Purchased By End CustomersNot Applicable
Programs To Increase Services Attach
Partner Services/Solution Selling Training
Case Studies
Statistics On Best In Class
Partner Incentive Program
Offer Residual Revenue ProgramNot Applicable
Demonstration Units OfferedFor top-tier partners only
Demonstration Unit ChargesNot applicable to our business model
Criteria To Determine Partner Tiers
Sales Volume
Solutions Expertise
Vertical Market Expertise
Criteria To Determine Partner Discounts
Tiered Discounts
Business Model
Program Offerings To Help Partners Expand Businesses
Business Transformation Training
Help Horizontal VARs Enter Vertical Markets
Technical Training
Sales Training
Vertical Market Case Studies
Training Offerings
Web Based
Instructor Led
Face To Face
Blogs And Message Boards
Costs for trainingFree for all partner tiers
Recertification RequirementsRe-certification/renewal not required
Fee To Join Partner ProgramNo Fee
Revenue Requirements To Join Partner ProgramNo revenue commitment necessary
Requirements To Join Program
No Requirements
Program Offers
Pre Sales Support
Post Sales Support
Technical Support
Local Account Field Reps
Escalation Procedures For Rules Of Engagement
Dedicated Account Team
Partners Briefed On Product Launches4 months to less than 7 months before customers
Partner Advisory CouncilYes - formal
Partner Portal/Web Site Offerings
Restricted Access To Partner Information
Downloadable Marketing Materials
Online Training Resources
Portal Is Customizable Based On Profiles
Online Tools
Online Marketing Tools Offered To Partners
Self Service Tools For Cobranded Collateral
Hands-On Marketing Support Offered To Partners
One To One Marketing
One To Many Marketing
Other Information and Education Support Offered To Partners
Host Conference For Partners
Conduct Online Seminars And Conferences
Publishes Regular Newsletters
Regular Email Marketing
Conducts Regular Meetings With Individual Partners
Requirements for MDF/Coop Marketing
Sales Volume
Discretionary Based On Usage Approval
Discretionary Based On Product Vertical Customer Focus
Discretionary Based On Channel Manager Approval
Tier Based
Do You Help Partners Track MDFYes
What Can Partners Spend MDF/Coop Funds On
Email Marketing
Field Markteting Managers Available To Plan Demand GenerationYes
Percent Of Unspent MDF Quarterly1-10%
Partner Lead Support Offered
Generates Leads And Initiates SalesTop Tier Partners Only
Generates Leads Which Are Given To PartnersTop Tier Partners Only
Drive Demand Directly To Partners Through MDFTop Tier Partners Only
Tools On Portal For Partner To Drive Their Own DemandAll partners All Levels
Access To Dedicated Program ManagerYes, every partner has access to a specific dedicated team