2014 Partner Programs Guide Details

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AlgoSec Channel Program

Five Star Program Award Winner -- 2014
Company Information
Address265 Franklin Street, Suite 1702
CEOYuval Baron
Year Company Founded2003
North American Channel ChiefBrad Canavan
Director of Channel Development
Vendor Size CategorySmall
Total RevenueLess than $100M
Indirect Revenue PercentageDo not wish to disclose
Program Information
Name of Channel ProgramAlgoSec Channel Program
Year Program Established2007
Number Channel Field Sales Reps North America10
Number Inside Channel Sales Reps North America1
Total North American Partners75
Number of New North American Partners25
Top Tier NameDistribution
North American Partners Top Tier2
Worldwide Partners Top Tier44
Tier 2 NameGold
North American Partners Tier 222
Worldwide Partners Tier 241
Tier 3 NameCertified
North American Partners Tier 330
Worldwide Partners Tier 367
Tier 4 NameFulfillment
North American Partners Tier 421
Worldwide Partners Tier 4254
Market Segment Specializations
Data Center
Network Security Appliances
Network Security Software
Cloud Product and Program Offerings
Products Enable Off-Premise Cloud Solutions
Existing Program Supports Cloud Products
Extra Points Of Margin For Registered Deals
Extra points of margin depending product
Extra points of margin depending partner type tier
Time Frame For Communication of Deal Registration Approval or DenialYes, in less than 24 hours
Program Offerings To Support Resellers
Price Protection Plans
Discount Promotions
Qualified Leads
Awards For Sales
Incentive Program
Financial Rewards
Marketing Resources
Partner Portal
Online Tools
Eligibility To Sell Vendor Services
Field Channel Account Manager Coverage
Inside Channel Account Manager Coverage
Sales Enablement
Tiered Discounts
Services Attach: For Every Dollar of Product Sold By Solution Providers, What's The Average Of Complementary Services Purchased By End Customers$0.50 to $1
Programs To Increase Services Attach
Partner Services/Solution Selling Training
Partner Services Value Based Pricing
Case Studies
Partner Incentive Program
Offer Residual Revenue ProgramYes
Demonstration Units OfferedYes for any partner level
Demonstration Unit ChargesMore than 75% off list/No fee
Criteria To Determine Partner Tiers
Sales Volume
Technical Skills
Criteria To Determine Partner Discounts
Annual Revenue Attainment
Tiered Discounts
Business Model
Program Offerings To Help Partners Expand Businesses
Business Transformation Training
Help Horizontal VARs Enter Vertical Markets
Training Advice On Incorporating Cloud Solutions
Provide Training On Hosted And Managed Services
Eligibility To Sell Vendor Services
Technical Training
Sales Training
Vertical Market Case Studies
Tools To Identify Selling Opportunities
Marketing Concierge Services
Training Offerings
Web Based
Instructor Led
Face To Face
Authorized Training
Costs for trainingFree for all partner tiers
Recertification RequirementsRe-certification/renewal not required
Fee To Join Partner ProgramNo Fee
Revenue Requirements To Join Partner ProgramNo revenue commitment necessary
Requirements To Join Program
Technical Certification Required
Program Offers
Pre Sales Support
Post Sales Support
Technical Support
Local Account Field Reps
Escalation Procedures For Rules Of Engagement
Dedicated Account Team
Clearly Defined Division Between Direct and Indirect
Partners Briefed On Product LaunchesLess than one month before customers
Partner Advisory CouncilYes - informal
Partner Portal/Web Site Offerings
Restricted Access To Partner Information
Searchable Product Pricing Database
Downloadable Marketing Materials
Online Training Resources
Account Management
Portal Is Customizable Based On Profiles
Partners Syndicate Content To Their Website
Online Tools
Configuration Tools
Troubleshooting Tools
Online Marketing Tools Offered To Partners
Self Service Email Marketing Tools
Content Syndication
Self Service Tools For Cobranded Collateral
Hands-On Marketing Support Offered To Partners
One To One Marketing
One To Many Marketing
Other Information and Education Support Offered To Partners
Conduct Online Seminars And Conferences
Provide Funding To Partners To Attend Industry Conferences
Publishes Regular Newsletters
Regular Email Marketing
Conducts Regular Meetings With Individual Partners
Requirements for MDF/Coop Marketing
Discretionary Based On Product Vertical Customer Focus
Discretionary Based On Channel Manager Approval
Do You Help Partners Track MDFYes
What Can Partners Spend MDF/Coop Funds On
No Restrictions
Field Markteting Managers Available To Plan Demand GenerationYes
Percent Of Unspent MDF QuarterlyNone
Partner Lead Support Offered
Generates Leads And Initiates SalesAll partners All Levels
Generates Leads Which Are Given To PartnersAll partners All Levels
Drive Demand Directly To Partners Through MDFAll partners All Levels
Tools On Portal For Partner To Drive Their Own DemandAll partners All Levels
Access To Dedicated Program ManagerYes, every partner has access to a dedicated partner program manager