2014 Partner Programs Guide Details


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Intronis, Inc.
Intronis Partner Program

Five Star Program Award Winner -- 2014
Company Information
Address100 Apollo Drive
Chelmsford
MA
1824
800-569-0155
URLwww.intronis.com
CEORick Faulk
Year Company Founded2003
Worldwide Channel ChiefNeal Bradbury
VP Channel Development & Co-Founder
North American Channel ChiefRob Merklinger
VP of Sales
Vendor Size CategorySmall
Total RevenueLess than $100M
Indirect Revenue Percentage91% to 100%
Program Information
Name of Channel ProgramIntronis Partner Program
Year Program Established2008
Number Channel Field Sales Reps North America6
Number Inside Channel Sales Reps North America9
Total North American Partners2,824
Number of New North American Partners398
Top Tier NameIntronis Partner Program
North American Partners Top Tier2,824
Worldwide Partners Top Tier2,824
Market Segment Specializations
Backup and Recovery Software
Cloud Applications Software
Cloud Platforms
Cloud Security
Cloud Storage
Data and Information Management
Managed Services
Server and Desktop Virtualization
Storage
Data Protection, Cloud Backup and Recovery Services, Business Availability
Cloud Product and Program Offerings
Products Sold As A Cloud Service
Existing Program Supports Cloud Products
Extra Points Of Margin For Registered Deals
Deal Registration Not Applicable
Time Frame For Communication of Deal Registration Approval or DenialDeal registration NOT APPLICABLE for our products/services
Program Offerings To Support Resellers
SPIFs
Discount Promotions
Qualified Leads
Awards For Sales
Awards For Innovation
Incentive Program
Marketing Resources
Partner Portal
Online Tools
Field Channel Account Manager Coverage
Inside Channel Account Manager Coverage
Product Demo Program
Sales Enablement
Tiered Discounts
Training
Services Attach: For Every Dollar of Product Sold By Solution Providers, What's The Average Of Complementary Services Purchased By End CustomersMore than $10
Programs To Increase Services Attach
Partner Services/Solution Selling Training
Partner Services Value Based Pricing
Case Studies
Statistics On Best In Class
Partner Incentive Program
Increase Services Attach: Other
Field support, as well as on-demand training and education, and trial offers
Offer Residual Revenue ProgramYes
Demonstration Units OfferedYes for any partner level
Demonstration Unit ChargesMore than 75% off list/No fee
Criteria To Determine Partner Tiers
No Multiple Tiers
Criteria To Determine Partner Discounts
Annual Revenue Attainment
Business Model
Program Offerings To Help Partners Expand Businesses
Business Transformation Training
Help Horizontal VARs Enter Vertical Markets
Training Advice On Incorporating Cloud Solutions
Technical Training
Sales Training
Sales Tools
Vertical Market Case Studies
Tools To Identify Selling Opportunities
Solutions Selling
MDF
Other Help
incentive and volume discounts
Training Offerings
Web Based
Instructor Led
Face To Face
Blogs And Message Boards
Authorized Training
Costs for trainingFree for all partner tiers
Recertification RequirementsOnce every 13 to 24 months
Fee To Join Partner ProgramNo Fee
Revenue Requirements To Join Partner ProgramNo revenue commitment necessary
Requirements To Join Program
Sales Volume
Program Offers
Pre Sales Support
Post Sales Support
Technical Support
Local Account Field Reps
Dedicated Account Team
Partners Briefed On Product Launches4 months to less than 7 months before customers
Partner Advisory CouncilYes - formal
Partner Portal/Web Site Offerings
Restricted Access To Partner Information
Searchable Product Pricing Database
Downloadable Marketing Materials
Online Training Resources
Account Management
Portal Is Customizable Based On Profiles
Managed Services Community
Online Tools
Configuration Tools
Troubleshooting Tools
Other Services
customizable collateral to help build a successful BDR practice
Online Marketing Tools Offered To Partners
Self Service Email Marketing Tools
Self Service Tools For Cobranded Collateral
Other Tools
Intronis also offers competitive positioning documents, prospecting scripts and compliance documents that its MSP partners can use for internal training and also for customer-facing documents.
Hands-On Marketing Support Offered To Partners
One To One Marketing
One To Many Marketing
Access To Automated Platform
Other Hands On Marketing Support
PR Assistance
Other Information and Education Support Offered To Partners
Conduct Online Seminars And Conferences
Publishes Regular Newsletters
Regular Email Marketing
Conducts Regular Meetings With Individual Partners
Other Educational Tools
Leverages partner community portal to educate/inform partners, attends a wide variety of industry events to engage with partners and prospects
Requirements for MDF/Coop Marketing
Sales Volume
Discretionary Based On Usage Approval
Discretionary Based On Product Vertical Customer Focus
Discretionary Based On Channel Manager Approval
Do You Help Partners Track MDFNo
What Can Partners Spend MDF/Coop Funds On
Advertising
Training
Promotions
Webinars
Market Research
Events
Telemarketing
Appointment Setting
Marketing Support
Email Marketing
Other Reasons
Luncheons
Field Markteting Managers Available To Plan Demand GenerationYes
Percent Of Unspent MDF Quarterly1-10%
Partner Lead Support Offered
Generates Leads And Initiates SalesTop Tier Partners Only
Generates Leads Which Are Given To PartnersTop Tier Partners Only
Drive Demand Directly To Partners Through MDFAll partners All Levels
Tools On Portal For Partner To Drive Their Own DemandAll partners All Levels
Access To Dedicated Program ManagerYes, every partner has access to a dedicated partner program manager


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