2014 Partner Programs Guide Details

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American Megatrends, Inc.
StorTrends PROFIT Program

Five Star Program Award Winner -- 2014
Company Information
Address5555 Oakbrook Parkway
Building 200
CEOSubram Shankar
Year Company Founded1985
Year Division Created2005
North American Channel ChiefJustin
Vendor Size CategoryMidsize
Total Revenue$100M - $1B
Indirect Revenue PercentageDo not wish to disclose
Program Information
Name of Channel ProgramStorTrends PROFIT Program
Year Program Established2009
Number Channel Field Sales Reps North America9
Number Inside Channel Sales Reps North America3
Total North American Partners33
Number of New North American Partners16
Top Tier NameStorTrends PROFIT Program
North American Partners Top Tier33
Worldwide Partners Top Tier49
Market Segment Specializations
Enterprise Network Storage, SAN or NAS
SMB Network Storage, SAN or NAS
Cloud Product and Program Offerings
Products Can Be Incorporated Into Cloud Solutions
Existing Program Supports Cloud Products
Extra Points Of Margin For Registered Deals
Extra Points On All Registered Deals
Time Frame For Communication of Deal Registration Approval or DenialYes, in less than 24 hours
Program Offerings To Support Resellers
Low Interest Financing
Price Protection Plans
Qualified Leads
Awards For Sales
Incentive Program
Marketing Resources
Partner Portal
Online Tools
Field Channel Account Manager Coverage
Loyalty Programs
Product Demo Program
Referral Programs
Sales Enablement
Services Attach: For Every Dollar of Product Sold By Solution Providers, What's The Average Of Complementary Services Purchased By End CustomersMore than $1, up to $2
Programs To Increase Services Attach
Case Studies
Partner Incentive Program
Offer Residual Revenue ProgramYes
Demonstration Units OfferedYes for any partner level
Demonstration Unit Charges25-50% off list
Criteria To Determine Partner Tiers
No Multiple Tiers
Criteria To Determine Partner Discounts
Business Model
Program Offerings To Help Partners Expand Businesses
Technical Training
Sales Training
Sales Tools
Solutions Selling
Training Offerings
Instructor Led
Costs for trainingFree for all partner tiers
Recertification RequirementsOnce every 25 to 60 months
Fee To Join Partner ProgramNo Fee
Revenue Requirements To Join Partner ProgramNo revenue commitment necessary
Requirements To Join Program
Technical Certification Required
Certified Or Accredited Sales Staff
Marketing Plans
Valid Website
Actively Transacting Partner
Program Offers
Pre Sales Support
Post Sales Support
Technical Support
Local Account Field Reps
Escalation Procedures For Rules Of Engagement
Dedicated Account Team
Clearly Defined Division Between Direct and Indirect
Partners Briefed On Product Launches1 month to less than 4 months before customers
Partner Advisory CouncilYes - informal
Partner Portal/Web Site Offerings
Restricted Access To Partner Information
Searchable Product Pricing Database
Downloadable Marketing Materials
Account Management
Partners Syndicate Content To Their Website
Online Tools
Configuration Tools
Online Marketing Tools Offered To Partners
Content Syndication
Self Service Tools For Cobranded Collateral
Hands-On Marketing Support Offered To Partners
One To One Marketing
Other Information and Education Support Offered To Partners
Publishes Regular Newsletters
Regular Email Marketing
Conducts Regular Meetings With Individual Partners
Requirements for MDF/Coop Marketing
Sales Volume
Do You Help Partners Track MDFYes
What Can Partners Spend MDF/Coop Funds On
No Restrictions
Field Markteting Managers Available To Plan Demand GenerationYes
Percent Of Unspent MDF Quarterly1-10%
Partner Lead Support Offered
Generates Leads And Initiates SalesAll partners All Levels
Generates Leads Which Are Given To PartnersAll partners All Levels
Drive Demand Directly To Partners Through MDFAll partners All Levels
Tools On Portal For Partner To Drive Their Own DemandAll partners All Levels
Access To Dedicated Program ManagerYes, every partner has access to a dedicated partner program manager