2015 Partner Programs Guide Details


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3CX
3CX Partner Program

Company3CX
US HQ Address14180 Dallas Parkway, Suite 700
CityDallas
StateTX
Zip75254
Worldwide HQ Address1, 28 October Avenue, Engomi Business Centre, Block B, Office Suite 303, 2414, Nicosia, Cyprus
URLhttp://www.3cx.com
US HQ Phone+1 (469) 2069 035
CEONick Galea
Year Company Founded2005
Month Fiscal Year EndsDecember
Channel Chief Information
Worldwide Channel Chief NameStephen Corrigan
Worldwide Channel Chief Began Serving RoleJan 09
North American Channel ChiefStephen Corrigan
North American Channel Chief Began Serving In RoleJan 09
Channel Program Information
Name of Channel Program3CX Partner Program
Year Program Established2005
Channel Program ManagerStephen Corrigan
Channel Program Manager TitleSales Director
Channel Program Manager Emailsc@3cx.com
Market Segment Specializations
Cloud Applications Software
CRM Software
Unified Communications
Video Conferencing
Other Specialty DetailsSoftware PBX
Revenue
Company's Total Annual Corporate Revenue Range for 2014?Less than $100M
Partners
Total North American Partners1703
Total New North American Partners594
Name of Partner Program: Top TierPremium Partner
Name of Partner Program: Tier 2Preferred Partner
Name of Partner Program: Tier 3Registered Partner
North American Partners Top Tier18
Worldwide Partners Top Tier92
North American Partners Tier 2630
Worldwide Partners Tier 22208
North American Partners Tier 31054
Worldwide Partners Tier 35782
Which of the following best describes your company's cloud involvement, products, and solutions?
Our products can be incorporated into Cloud Solutions
Does existing program support Cloud products/servicesOur existing partner program supports our cloud products/services
Partner Compensation
Compensate partners for deals that are registered by partners, but closed by direct salesNo
Compensate partners for deals registered by one partner but closed by another No
Do you offer extra points of margin/discount for registered deals?
Yes, depending on the partner type or tier
Yes, when we have time sensitive incentives
Does your partner program require you to communicate approval or denial of a deal registration within a certain amount of time?We offer deal registration, but do not commit to communicate to partners within a specific time frame
How does this channel program motivate/support its resellers?
Discount promotions
Financial rewards
Marketing resources
MDF/CO-OP
Partner portal
Price protection plans
Product demo program
Qualified leads
Rebates
Tiered discounts
Training
Services Attach
On average, for every dollar of your product sold by a solution provider, what is the average dollar amount typically realized from the sale of complementary products and servicesMore than $7, up to $10
What, if any, specific programs do you have in place to help partners increase their services attach and/or profit?
Partner Services/Solution Selling Training
Case Studies demonstrating the value of a total solution sell
Automated transaction process for billing/licensing and provisioning
Does your partner program offer a residual revenue program (maintenance, software or professional services)Yes
Does your partner program offer demonstration units or evaluation licenses?Yes, for any partner level (min part qual)
What does this program typically charge your partners for demo units or evaluation licenses?Other Alternative (please explain)
Other alternative unit chargesNFR licenses
By what criteria are partner tiers for this partner program determined?
Sales/Revenue volume
Certifications
Technical skills
How are partner discounts determined?
Tiered Discounts - level/tier earned in the partner program (higher discounts for higher levels/tiers)
Target achievement
Which of the following does your partner program offer to partners in an effort to help expand their businesses?
Provide VARs with training and advice so that they better understand how they may incorporate Cloud Solutions into current offerings
Provide training in order to simplify the concept of hosted and managed services for VARs
Eligibility to sell vendor services
Technical training
Sales training
Vertical market case studies
MDF
Other please specifyTopic specific webinars
What types of training does your company offer?
On Demand web based training/certification from any location (Self Serve)
ILT (instructor lead training)
Face to face training/certification
Road shows
Blogs/Message boards
Authorized training partners (distributors
Is there a cost to partners for training or certification
Basic trainingFree for all tiers
Advanced trainingFree for all tiers
High Level CertificationFree for all tiers
How often does your company require re-certification for partners?Re-certification renewal not required
Are partners required to pay a fee to join this partner program?No fee
Do partners have to meet certain revenue requirements to join this partner program?No revenue commitment necessary
Which of the following requirements must partners meet in order to join the lowest/minimum tier of this partner program?
Valid website
Other please specifyMust be an IT / Telecoms Reseller
Does this channel partner program offer
Pre-sales support
Post-sales support
Technical support
How much time in advance of customers are partners briefed on product launches?1 month to less than 4 months before solution provider customers
Does your company utilize a partner advisory council that provides your company with constructive feedback on your partner program and/or channel issues?No
Does your companys partner program portal/web site provide
Restricted access to partner information
Searchable product/pricing database
Downloadable marketing materials
Online training resources
Account management
Ability for partners to syndicate your content to their website
Troubleshooting tools
What types of online marketing tools does your partner program offer to partners?
Content syndication onto partner websites:
What types of hands-on marketing support does your company provide?
Do not offer hands-on marketing support
How else does your partner program inform and educate your partners? Does your partner program provide any of the following
Conducts online seminars and conferences
Publishes regular newsletters
Regular email marketing
Conducts regular meetings with individual partners
Our channel account managers are responsible for educating and informing partners
Which of the following criteria are required for partner eligibility for MDF/Coop marketing?
Sales Volume
Tier-based
Does your partner program have a formal program in place to help your partners track MDF status?No
What does this partner program allow partners to spend MDF on?
No restrictions, partner can spend MDF as they see fit
Does your company have Field Marketing Managers available to partners who qualify for MDF to help them plan and execute demand generation campaigns?Yes
What percentage of your MDF/Coop goes unspent on a quarterly basis1-10%
How does your partner program support its channel partners with leads?
Generates leads and initiates sales, which are turned over to partnersNot Offered
Generates leads which are turned over to partnersTop Tier and 2nd Tier Partners Only
Works cooperatively with partners to drive demand directly to them through MDF and other marketing programsNot Offered
Provides tools on portal for partners to drive their own demandNot Offered
Does your companys partner program provide access to a dedicated program managerYes, every partner hass access to a specific dedicated team

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