2016 Partner Program Guide Details


Acer
Acer Channel Excellence (ACE)

Address333 W. San Carlos #1500
San Jose, CA
95110
URLhttp://www.acer.com
Phone4085337700
CEOJason Chen
Year Company Founded1976
In what month does your fiscal year end?December
North American Channel Chief Full NamePhilip
North American Channel Chief TitleBurger
North American Channel Chief Date Began Serving in this Role06/2015
Name of North American Channel ProgramAcer Channel Excellence (ACE)
Year this Channel Program was established2009
Name of North American Channel Program ManagerNidhi Nayyar
Program Manager TitleProfessional Marketing Manager
Program Manager Email Addressnidhi.nayyar@acer.com
Products and services in which your company specializes and the sales models that apply: Combination/hybrid model (partner product resell and deploy in an as-a-service model) Flat panel displays
Notebooks
SMB servers
Tablets
Size CategoryLARGE
Indirect Revenue91% to 100%
North American Partners N/A
New North American Partners150
Tier NamesACE
Number of North American Partners in Top Tier N/A
North American Partners in Tier 2 N/A
North American Partners in Tier 3 N/A
North American Partners in Tier 4 N/A
North American Partners in Tier 5 N/A
North American Partners in Tier 6 N/A
North American Partners in Tier 7 N/A
Which of the following best describes your company’s Cloud involvement, products, and solutions?
 Our company does not have any Cloud Offerings / Not Applicable
Does your existing partner program support your company’s Cloud products/services?Our company does not have any Cloud Offerings / Not Applicable
Sales Support
Does your partner program compensate partners for deals that are registered by partners, but closed by direct sales?Not Applicable
Does your partner program compensate partners for deals registered by one partner but closed by another or lost-deals to partners that did not obtain registration?Not Applicable
Does your partner program offer extra points of margin/discount for registered deals?
 Yes, on all deals registered
Does your partner program require you to communicate approval or denial of a deal registration within a certain amount of time?Yes within 72 hours
How does this channel program motivate/support its resellers?
 Discount promotions
 Field Channel account manager coverage
 Financial rewards
 Incentive programs
 Inside Channel account manager coverage
 Loyalty programs
 Marketing resources
 Online tools
 Partner portal
 Product demo program
 Rebates
Is it possible for a Solution Provider to attach services to your product/service beyond typical maintenance and/or break-fix?Yes
Thinking about a typical sale in which a Solution Provider is able to attach services to your product/service, is the amount they are able to attach:Attach services that are about the same cost as your solution
What, if any, specific programs do you have in place to help partners increase their services attach and/or profit?
 Partner Services/Solution Selling Training
 Case Studies demonstrating the value of a total solution sell
Does your partner program offer a residual revenue program, recurring revenues or annuity streams that enable partners to create a long-term year after year revenue stream?NOT APPLICABLE
Does your partner program offer demonstration units or evaluation licenses?
For all partners
What does this program typically charge your partners for demo units or evaluation licenses?
25-50% off list
By what criteria are partner tiers for this partner program determined
 Sales/Revenue volume
How are partner discounts determined? Please select all that apply.
Quarterly revenue attainment
Which of the following does your partner program offer to partners in an effort to help expand their businesses?
 Information to help horizontal VARs break into vertical markets (ie Healthcare)
 Technical training
 Sales training
 Sales tools
 Vertical market case studies
What types of training does your partner program offer? Please select all that apply.
On Demand web based training/certification from any location (Self Serve)
Is there a cost to partners for training and/or certification?
Free for all partners
 Not Applicable to our business
 Not Applicable to our business
How often does your partner program require re-certification or renewal for partners?NOT APPLICABLE
Are partners required to pay a fee to join at the minimum or basic level of this partner program?
No fee
Does this fee vary based on any of the following?
Are partners required to meet revenue requirements in order to join the minimum or basic level of this partner program?Annual revenue commitment
Please indicate which of the following requirements must be met in order for a partner to join the minimum tier or basic level of this partner program? Please select all that apply.
 Sales Volume
Does this channel partner program offer: Please check all that apply.
Pre-sales support
 Post-sales support
 Technical support
 Local account/field reps
 Escalation procedures for rules of engagement
How much time in advance of their customers are solution provider A177partners briefed on new or upgraded product launches?1 month to less than 4 months before solution provider customers
Does your company utilize a partner advisory council that provides your company with constructive feedback on your partner program and/or channel issues?Yes - informal
Does your company’s partner program portal/web site provide: Please select all that apply.
 Searchable product/pricing database
 Downloadable marketing materials
 Online training resources
 Portal with customizable dashboard based on profiles
Which of the following types of hands-on marketing support does your partner program provide? Please check all that apply.
 Other (please specify)
 Self service email marketing tools
How does your partner program inform and educate your partners? Does your partner program provide any of the following: Please select all that apply.
Hosts a conference specifically for partners
 Conducts online webinars and conferences
 Publishes regular newsletters
 Conducts regular email marketing
 Conducts regular meetings with individual partners
 Our channel account managers are responsible for educating and informing partners
Which of the following criteria must a partner meet in order to qualify for the minimum or basic level of MDF/Co-op marketing? Please select all that apply.
 Discretionary based on channel accountmanager approval
What does this partner program allow partners to spend MDF on? Please select all that apply.
 Sales Training
 Events: industry conferences, workshops, etc.
 Telemarketing/outbound sales calling
 Email marketing
 Other (please specify)
 Appointment setting
Does your partner program have Partner Marketing Managers assigned to partners that qualify for MDF to plan and execute demand generation campaigns?Yes
What percentage of your MDF/Co-op goes unspent on a quarterly basis?None
How does your partner program support its channel partners with leads?
Generates leads and initiates sales, which are turned over to partners.Top Tier Partners Only
Generates leads which are turned over to partners.Top Tier Partners Only
Works cooperatively with partners to drive demand directly to them through MDF and other marketing programs.Not Offered
Provides tools on portal for partners to drive their own demand.Not Offered

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