CEO, IT By Design
Location: Jersey City, NJ
Number of years in current position: 13
Number of years involved with indirect sales: 13
Twitter Handle: @kattwal
How have you personally helped advance your company's channel business over the past year?
We launched Staffing by Design, a remote staffing entity built specifically for the MSP space in 2014. I took over this division in May of 2015 and as a result of strategic sales initiatives, we increased revenues for this division by 300% . We also created a significant brand awareness in the market as a result of effective marketing.
What are your goals for your company's channel business over the next year?
Continue our growth in the market - an expected additional 200% growth this year, along with diversifying our service offering to provide additional value to our peers.
What programs/initiatives does your company offer to support women in the workplace?
As a woman owned business, we work diligently to recruit and retain the RIGHT talent. Working with our team of strong women, women currently retain 3 of the top 6 positions in our organization. It's important for us to provide opportunities to help women excel in engineering, a field that is predominantly male. We are working with organizations to continue to develop talent that will help our young women succeed. We have built out an internal training program and are recruiting from schools that have female students in this field.
Who is your female role model?
My role models, and the women that I wish I could have met were Margaret Thatcher and Mother Theresa. Margaret Thatcher - talk about a force when women leaders were few and far between. She was the iron lady and was able to lead her country with fierce determination and will while still remaining true to her own values. The second is Mother Theresa - learning patience and giving, she was a woman that inspired others with her compassion and grace. Her own self sacrifice for others - it is truly humbling.
Has an advanced degree
Has worked for a solution provider organization
Is a mentor
Is extremely organized
Loves to run
Has performed in a musical
Is an early riser
What advice would you give to young women aspiring to succeed in the workplace?
Develop a thick skin and don't be afraid of what people will say. Being a successful woman will come if you work hard, but often times, its our own internal psyche that hurts us. Whether out of jealousy, or spite, people will say things that will hurt your feelings. Being able to overcome these criticisms - unfair or not - is important. Make your mind understand that you are successful and that is why you are a target, and process the words and move forward. Continue to evolve, but filter the good feedback from the hateful criticisms.
What is your favorite song and why is it meaningful to you?
When I was younger, I was a little chubbier and had self esteem issues. I was often told that I had such a pretty face - if only I would lose some weight. As I grew up, I started to portray more confident but there was always a little voice in the back of my head that made me feel less than my sisters - who had always been thin. I remember listening to Christina Aguilera's song BEAUTIFUL - and it became an anthem for me. Reminding me daily that no matter what I look like, I am Beautiful.
What tips do you have on how to find work/life balance?
Who says you can't be superwoman - you just have to be organized. Keeping work balanced with life is a challenge, but putting family first, organizing your schedule, and living by a calendar is key. I am a force at work, but when I come home, I dedicate my time to my kids. The mindset has to be changed. There will always be work tomorrow, so being able to effectively plan your schedule and prioritize, will help you in juggling both.
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