More Distribution Merits

Fujitsu Computer Products of America is a strong proponent of collaborating with distribution partners to reach the solution provider market. The benefits of these partnerships are numerous. As a global manufacturer of technology products, Fujitsu's commitment is to produce high-quality, advanced technology products in volumes that meet consumer demand. Our distribution partners allow us to do this in a cost-effective manner by providing resources such as warehousing, single-unit or small-volume shipments, product returns and direct interface with thousands of solution providers,just in the United States alone.

In addition, distributors provide value-added services that benefit the market, including overall supply chain efficiencies, drop shipments directly to customers. extension of credit, multivendor purchases, inventory management, reach to solution providers serviced in various market segments and channel conflict control

Fujitsu is also taking initiatives to bridge the distance between manufacturer and customer that can occur within the distribution model. We are getting closer to the solution providers,understanding their business, addressing their needs,and implementing best-in-class channel programs and services.

Mark Jones is senior director of storage channel development at Fujitsu Computer Products of America.

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