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No Amazon Kindle 2.0 Under This Year's Xmas Tree


By Rick Whiting, ChannelWeb
2:59 PM EDT Fri. Aug. 29, 2008
Sales of Amazon.com's Kindle e-book reader could reach 380,000 units this year, but it looks like Amazon will have to accomplish that without shipping its much-anticipated Kindle 2.0.

Industry analysts have speculated that Amazon would release Kindle 2.0 by the end of this year and some reports said the new product would specifically target the higher education market. But an Amazon spokesman said the next-generation Kindle would not make its debut before sometime next year.

But the current version of the e-book device seems to be doing quite well without a refresh. While Amazon has kept Kindle sales numbers a closely guarded secret, Citigroup analyst Mark Mahaney earlier this month issued a report estimating that sales of the e-book reader could reach 380,000 units by the end of the year. That's more than twice what he had projected earlier. That adds up to $1 billion in revenue, according to the report.

Kindle, which debuted last November, is a hand-held device for downloading and reading electronic books. Amazon originally priced the product at $399, then cut the retail price to $359 in May. Amazon offers 150,000 titles Kindle owners can download to the device.

Earlier this week a report from McAdams Wright Ragen equity research analyst Tim Bueneman said several new versions of the Kindle are under development and one of them will target the college textbook market. News of that report surfaced in a story in The Seattle Post-Intelligencer.


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