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Demo 2009: Business, Channel Opportunities For The Taking
6:45 PM EST Tue. Mar. 03, 2009
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Not all, but enough exhibitors offered channel opportunities for partners, ranging from developers to retailers to solution providers.
The demonstrating companies each had six minutes in which to pitch their products and services.
Demonstrations came from a variety of companies, from those already generating revenue and profits to those with no business models at all.
Of those with channel opportunities, most offered the chance for online retailers to partner in new ways to find and engage online consumers, while a couple offered opportunities to solution providers.
An exhibitor with a new all-channel offering was AppZero, a Jersey City, N.J.-based developer of technology that turns almost any software application into a virtual application appliance that can then be moved internally or to an external compute cloud.
Mark Yohai, AppZero's vice president of sales and business development, said his company's virtual application appliance, or VAA, differs from other virtual appliances such as those created with VMware in that the VAA does not include the operating system.
As a result, the VAA is typically under 300MB in capacity, compared to a traditional virtual appliance that might occupy up to 10GB, Yohai said. "Traditional virtual appliances take longer to migrate and have the problem of breaking Windows licensing."
The VAAs are used to move applications from development to testing to production without having to recompile the applications in each step, Yohai said. It also can be used to move an application to a compute cloud where it can be run. Customers can also use a VAA as part of a low-cost, disaster recovery solution, he said.
It is currently available for Windows Server 2003, Solaris, and Novell and Red Hat Linux, with a Windows Server 2008 version expected soon.
List price is $500 per application per year. It will be available only through solution providers.
One other exhibitor, Purewire, uses solution providers and MSPs to sell its existing Purewire Web Security Service. However, at Demo, Purewire showed a new reputation-building technology, which allows users to rate each other and understand who is providing recommendations.
Paul Judge, co-founder and CTO of Atlanta-based Purewire, said he has no business model for his new Purewire Trust. Instead, Judge said, the company is providing the new technology, which uses the trust algorithms of the company's security software, as a public service and as a possible way to get interest from potential customers. "It's an extension of what we do as a business," Judge said.
Next: Technologies For Online Retailers And More
