The U.K.-based startup Interead.com this week launched Cool-ER, an e-reading device with a six-inch screen, E-Ink display and measurements of 7.2 x 4.6 x 0.4 inches. While the device generated a lot of interest among tech bloggers during its announcement last week, most saw it as less a direct threat than another sign Kindle competition is coming from all sides.
Kindle Threat: Low. There's not much to make Cool-ER a "Kindle killer," save for its price tag: $249, which makes it $100 cheaper than Amazon's Kindle and $249 cheaper than Kindle DX.
