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The Channel Wire
June 22, 2009
Paul Simon once said that Kodachrome made the world seem like a sunny day, but he may now need to get the umbrella out. After 74 years, Eastman Kodak Monday said it will no longer make the iconic color film.

The Rochester, N.Y.-based company said that it is retiring the product since sales have declined dramatically in recent years, and that shutterbugs are turning to newer types of Kodak film and the company's digital imaging technologies.

In fact, Kodak said in a statement that Kodachrome film makes up just a fraction of 1 percent of Kodak's total sales of still-picture films.

"It was certainly a difficult decision to retire it, given its rich history," said Mary Jane Hellyar, president of Kodak's Film, Photofinishing and Entertainment Group, in a statement. "However, the majority of today's photographers have voiced their preference to capture images with newer technology, both film and digital."

Kodak said it now gets about 70 percent of its revenue from commercial and consumer digital businesses, and additional revenue from its motion picture film products.

Now that Kodak has taken his Kodachrome away, Simon will have to use some other film in his Nikon camera.

Posted by Michele Masterson at 11:50 AM
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