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HP Inks Deal With Top Video Game Franchiser


By Damon Poeter, ChannelWeb

9:00 AM EDT Thu. Aug. 06, 2009
Hewlett-Packard has agreed to a multi-year, multi-million dollar contract to supply point-of-sale computer hardware to Play N Trade video game franchises, HP said Thursday. Play N Trade franchisees operate more than 250 retail stores worldwide.

"HP provides dependable solutions that retailers such as Play N Trade can trust to help their businesses run smoothly," said Tate Davis, North America senior product manager for point of sale at HP, in a statement. "With a strong retail presence, HP offers solutions that not only improve management and efficiency but offer a fresh new way to engage and deliver information to customers."

HP, headquartered in Palo Alto, Calif., will outfit Play N Trade stores with its rp5700 point-of-sale (POS) systems and assorted retail peripherals, including touch screens, receipt prints, barcode scanners and keyboards, the company said. The computing giant did not reveal the size of the Play N Trade deal but described it as "a multimillion dollar contract spanning multiple years" and stated that Play N Trade would look to HP for "all POS hardware."

Play N Trade, based in Newport Beach, Calif., describes itself as "the largest and fastest-growing video game franchise worldwide" with plans to have opened more than 300 franchises by the end of 2009.

 
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