Of course, businesses will have to become aware of what they're protecting their data from. And as they do, they will have to be up on the latest and emerging security threats, which have the potential to compromise their data and put them on the front pages.
Of the many threats that businesses now face, they must protect themselves from zero-day malicious threats; data theft using removal of large-capacity USB sticks and hard drives; data harvesting from hard drives that are improperly disposed of; data leakage via instant messaging; malware distributed from file sharing sites like Facebook and MySpace; and threats targeting mobile devices such as smartphones, BlackBerries and laptops that allow network access from numerous public vectors.