Search Challenges And Yahoo Poaching
Search is a market in which Microsoft hasn't yet been able to turn a profit, and ROI on the money Microsoft has spent to date on search will likely be slow to materialize, CEO Steve Ballmer told investors. So Microsoft has to be "responsible and reasonable" about how much it invests in search, Ballmer said, suggesting that there could be consequences in not doing so.
"I don't want to wind up being known as the Jerry Yang of this market in a different way, the guy who invested forever and got no -- and I'm not trying to be rude to Jerry, but that whole episode left me understanding how shareholders can get frustrated with managements who aren't serious about performance," Ballmer said.
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