Where Do You Want To Go Today?
Launched in 1994, this campaign was Microsoft's first attempt to sculpt its image on a global scale, and it has had a lasting resonance over the years -- although mainly as fodder for ridiculing Microsoft. Over the years, jokesters have plugged into their own answers to this question, including ones like "definitely not to federal court to face antitrust charges."
Microsoft reportedly paid advertising agency Wieden+Kennedy $100 million to create, print and broadcast outdoor ads for the campaign. The goal was to reshape Microsoft's image as a company whose influence and capabilities extended not just to software, but to a multitude of other business and lifestyle areas. To Microsoft's credit, it's sending this message far more effectively today with the 'I'm a PC' campaign.
Next Slide >
