1. Microsoft Product Release Fatigue Will Set In
The second half of 2009 has seen what Microsoft is calling the biggest product launch wave in company history. Windows Mobile 6.5, Windows 7, Windows Server 2008 R2 and Exchange 2010 are already out the door. Windows Azure, Sharepoint 2010, Office 2010, and SQL Server 2008 R2 are coming next year. At what point does the market -- and the channel -- start getting overwhelmed with the barrage of Microsoft marketing? When VARs start hearing marketing messages in their sleep, that's a red flag.
Microsoft product release fatigue will be one of the most talked about illnesses of 2010. The symptoms of this ailment include:
- Panic from not being able to differentiate one product marketing pitch from another
- Sweating from trying to keep track of product release rumors and timeframes
- Randomly occurring outbursts of screaming that take awhile to subside
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