Microsoft Goes After Google In Cloud
Microsoft says it's "all-in" with cloud computing, and implicit in this message is that Google and other cloud rivals should watch their backs. Microsoft ain't messing around, and when its fiscal 2010 year begins on July 1, the company will add 300 to 500 direct salespeople to work with partners and customers to sell cloud solutions.
Microsoft is acknowledging that the cloud is changing its business model, processes, and product portfolio. "We are incrementing our sales force to go after the cloud. We are changing up our message to customers," said Vince Menzione, Microsoft general manager, partner strategy for US Public Sector, at the Everything Channel XChange Public Sector conference in Jacksonville, Fla.
Microsoft knows it's in danger of losing control of the conversation about the next generation architecture for enterprise applications, so it's diving headfirst into the cloud. And, as has always been the case in technology shifts, Microsoft is going to offer partners a chance to make more money than they ever would with Google.
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