CEO: Jerry Jao
Retention Science has developed what it calls the "Customer Profiling Engine," a big data marketing platform that helps online businesses analyze huge volumes of data to build customer loyalty and prevent customer churn. The startup's applications help e-commerce companies to predict how price-sensitive customers are and develop promotions accordingly, to identify where customers are in their "lifecycle" relationship with a business and create retention strategies, and to develop incentives for customers who are active on social networks.
Started in 2011, Santa Monica-based Retention Science officially launched this week with $1.3 million in seed funding from multiple venture capital and angel investor sources. The company is allied with MuckerLab, a Los Angeles technology incubator company.