WealthEngine, unveiled WealthEngine for Salesforce on Salesforce.com's AppExchange app marketplace.
WealthEngine offers online database tools for users to identify prospects, giving marketing, business development and sales executive professionals targeted information.
WealthEngine uses relational database technology and proprietary analytics to produce comprehensive profiles of prospects. Information on prospects' attributes and other demographic information is integrated into Salesforce CRM and used to identify target customers.
With WealthEngine for Salesforce, clients can connect directly from a specific contact record in Salesforce CRM to a prospect's wealth profile within WealthEngine.