The Survey Says...
At the Dreamforce conference this week, Salesforce CEO Marc Benioff (pictured) announced a slew of social networking applications for business to thousands of attendees. "The social revolution is going on right now, and it is unlike anything we've experienced before," Benioff said. "Business is social. Social networking is the fastest growing segment of the industry."
Salesforce is in the midst of an exciting time as it transitions enterprise apps to cloud-based social networking programs such as Chatter.
But, a recent survey of more than 300 managers and employees from companies in the U.S. and U.K, conducted by the research firm iTracks for cloud provider and Salesforce partner Appirio, shows enterprise adoption of social networking is slow, even though workers say they are ready for it.
Continue on to see just what workers are thinking about social networking for business.